Marketing is evolving, thanks to the technology available in the 21st century. However, there is no single approach, so you need to find what works for you. As you consider various aspects such as newsletters and blog posts, have you thought about a video maker for marketing animations?
You may think it’s expensive to make one until you find an online video editor that simplifies everything from creation to cost. It’s interesting to learn how to craft a video for marketing purposes to capture your audience’s attention.
However, people misuse this technique, which is why we will shed light on how to make the best-animated videos to boost your marketing efforts.
Doratoon Presents an Easy Way to Create Animated Videos
People have been using dedicated software and other tools to create cartoon videos for marketing purposes. Doratoon is here to change that, thanks to the web-based platform that requires no software download.
Once you join the platform, there are numerous templates to depend on, which means all the initial requirements are available. The imagery is also in HD and that presents the modern quality that viewers will appreciate.
There are more features on it, as we will see. All you require is an updated browser on your device and an internet connection to use it. After that, it’s a matter of accessing your account and working on the marketing video that will contribute to your marketing efforts.
Once the video is created, the next part is sharing it on other platforms. They include your website, social media, and platforms like YouTube. That enables the viewers to watch and even share if they find it interesting.
You will enjoy the speed of creating an animated video. The features include the following:
- Inserting images where necessary
- Converting text input into high-quality audio
- Music and sound effects
- Numerous animated characters for your videos
- Subtitles addition
- Converting PPT to video
With such features and more, you can make any video that suits your marketing needs. Customizing the video is also enabled, which implies that Doratoon is a comprehensive tool with everything you need to represent your business culture and motives.
Why Should You Consider Animated Videos for Marketing?
Before we learn how to make animated videos, we need to know why they are essential in the marketing department. They boost the overall effectiveness by conveying necessary information in a short time. More reasons to consider animated videos include the following:
You Are Not the Only One Making It
More than 80% of businesses consider animated videos part of their marketing strategies. So, this is a move that is here to stay, and you cannot risk your business missing this opportunity. You may be worried that everybody is using it, but you can also consider offering something unique.
Animated Video Love
People love watching animated videos. They may not even concentrate on the message, but they will love the characters and how you are conveying the information. More than 90% of people watching online videos have watched marketing types for different services and products.
You Create the Best Tone
You can use some precise tones to match the video you are creating. That will define how people will perceive, and it can make a massive difference in terms of the numbers you are targeting.
The Best Way to Explain Complex Ideas
You can uncomplicate matters that are hard to understand by using animated videos. If you consider using illustrations or words, you will limit the understanding of many. So, remedy that by getting a cartoon maker to express the complex parts to understand.
It Saves on Cost
Most marketing videos have actors and influencers. If you land on a celebrity, that’s much better. However, if you compare the cost of creating an animated video, the latter becomes cost-effective. You will not be paying those characters every time you want to use them.
How to Make the Animated Videos and improve the Marketing Efforts
Now that you know the reasons to consider animated videos for marketing let’s look at a few tips on going about it and being successful.
Step 1: Get a Script and a Storyboard
You already have the idea after discussing it with the marketing department. You can start converting the idea into action by creating a script that the characters follow. It doesn’t matter if the video will have some audio or not.
The script should offer a guideline and help lay out all the necessary components for the video. As you create the script, consider the following:
- The Hook: This will capture the audience’s attention and should be at the beginning. As you think about it, check what your targets need and find a way to integrate it with your business theme song or tune.
- The Middle: It will have the main content and what you want to express or advertise. You need to find a transition between the hook and the middle part for flow purposes. That way, people will not get lost somewhere in the middle as they watch.
- A CTA: A call to action enables the prospects watching to act or make a move. Once they know what to do based on their information, they will become the first customers, if not returning ones. You need to tell people what they need to do to acquire what you are advertising. If you need them to learn more, direct them to find the correct information.
After completing the script, go for the storyboard and draw some diagrams for the video. There should be an outline of what happens in every instance to give a general idea of the video.
Step 2: Create Animated Video
You have laid out the plan as dictated above. Now, it’s time to create a video, and you can make an animation for free using some of the best tools in the market. The process may vary, but tips could get you started and help you fall on the right track.
Think About Your Audience
Check what will relate to your audience, and that’s when you refer to the script you made. There are many visuals and styles to consider but put your brand, culture, and audience expectations first.
In short, don’t mix up professional content with funny characters that don’t match the message. If you think you are short of ideas, consider using platforms that cover both professional and non-professional animating styles.
Get an Animation Software
Cut down the cost of making an animated video by getting an online video editor. Some of the best ones include Doratoon since all the initial elements are laid out. Such a platform will help you cut down the cost needed to create the animated characters and voiceovers.
You will not need a designer here, and that’s another great advantage. If you need to make revisions, it will be easy to use such software since replacing the characters, and other drawings will not require much effort.
The best platforms also offer guidelines on making videos that target different niches. So, if you think that your video is cluttered, the information available will help you make it better. Doratoon has such guidelines, and that’s why it’s highly recommendable.
Step 3: Promote the Video
The last part is about getting the video to platforms where the audience can receive the message. Consider having it on the website, social media, emails, and landing pages. The promotion process may be slow but don’t worry if it’s already in the required forums and platforms.
Making an animated video can help you redefine how you market your products and services. You, however, need the best tools to accomplish the mission.
Now, it’s time to brainstorm and fetch the best video maker to kick start your marketing campaign. It may be hard at first, but the tough get going if the going gets tough. Your first efforts will help you know where you are headed and what you need to correct.
All the best in including animated videos in your marketing efforts.