Even before the Covid-19 pandemic, people did most of their shopping. This is because shopping online is an excellent example of convenience at its peak. With the advent of hand-held devices, a user needs to log in to the app and place an order without ever leaving their couch’s comfort. Even when it comes to large purchases, users will always check a business’s website before even contacting the business.
This is why every e-commerce website needs a robust website design. If people have an awful experience on your website, they are not likely to avail of your products or services. In a recent study, almost 44% of users claimed that they do not trust a business that doesn’t have a fast and optimised website.
To have a robust website, you need to keep some things in mind. Let’s take a look at some factors you should work on to improve your e-commerce design.
Always build your design, keeping the user in mind. What would they like to see on the landing page? What category would they find most enticing? How would they like to navigate across the site? Thinking like a customer helps you anticipate their wants and helps you build a better site for them.
The colours you use on your website are of the utmost importance from an aesthetic standpoint. If you use too many different colours on a page, you will likely give users a headache. Go for soft and muted colour tones that are easy on the eyes, and try your best to have a few colours on the banners as possible.
If a user enters your site and finds blurred images, they will leave instantly, as this is usually a red flag in their eyes. Make sure you choose high-quality images that have clarity. Also, optimise your website; otherwise, these images will take some time to load. Since it requires a great deal of knowledge and specialisation, leave this task to professionals.
If you flood your website design with paragraph after paragraph of text, you effectively alienate the user. A website should have information that is concise and gives the user exactly what they are looking for. Put only the most necessary information on the pages and use easily legible text.
Dead links are an instant cause for concern for any user. If your website is not maintained regularly and is poorly optimised, then users will have a general distrust of your brand. Make sure you keep running analytics on your site and have scheduled maintenance.
Look at any large enterprise, and you’ll see how simple and minimalist their pages are. This is to help the users navigate the website with ease. Complexity will only harm your website and sour the user experience. Go for ease-of-access when it comes to navigation and make it so easy that even a child could use it.
Most users are unhappy with multiple cascading forms on a landing page. A user primarily wants to find what they are looking for on your website without having to go through all the stuff they are uninterested in. Make sure you categorise your products or services appropriately. This also makes users recommend your site to other people who aren’t technically efficient.
As mentioned earlier, if your website is not optimised, then users are unlikely to give it a second chance. Make sure your website has fast load times and that all the links are working correctly. If you have hover features on your site, then optimise those as well. Proper optimisation will also boost your SEO rankings.
A customisable website design means steady traffic of users that will be encouraged to keep coming back. It is a worthwhile investment for your business.