In the age of the internet, businesses must have an online presence if they want to succeed. With so many consumers searching for products and services online, you have much competition for rankings in search engine results. In addition to trying to get your business to appear on that first page of results, you also need to ensure that your potential customers view your company as a legitimate business and not another internet scam they must avoid.
Big corporations might be able to hire big teams of marketing executives and web specialists to help them create a strong online presence, and they will likely already have established themselves as a trusted brand in their field.
However, this can be more challenging when you are a small business owner trying to get your company noticed. It is important to focus on developing a healthy, trusted web presence if you want to boost your brand’s visibility and encourage people to purchase your products or services.
Below are a few tips to help you do this if you are currently working on your new website and digital marketing strategies for your small business.
Assess What Your Competitors Are Doing
Market research is essential, of course, and part of this process identifying and assessing your competitors. If you have already determined who your biggest competitors are in your field, the next step is to look at what they’re doing when it comes to marketing and their websites. Of course, you need to come up with original plans for your business, but assessing what your competitors are doing right—and what they’re doing wrong—can inspire your strategies and help you get ahead of the game.
Make Sure Your Website Looks Professional
If you want a strong, positive online presence, your website must be professional and easy to navigate. Hiring a professional website designer is a worthwhile investment, especially if you want to have specific functions on your site to improve the customer experience. This company has services for web design Penrith businesses can use, and it is a great example of the kind of service you can get for bespoke website design and marketing support.
Hire Digital Marketing Specialists
As well as having an exceptional website for your business, you may want to hire a marketing firm specializing in digital marketing strategies. Their support can help you to better understand the best techniques to boost SEO, including keyword research, backlinks, internal linking on your website, content creation, and more. It will be another worthwhile investment that could gain you valuable insight to boost your online presence and save you and your in-house marketing team a lot of time.
Consider How You’re Using Social Media
Social media is an invaluable marketing tool that will play an important role in boosting your digital presence. Many platforms are available, with the biggest currently including TikTok, Instagram, and Facebook. LinkedIn is also a crucial platform for businesses that are looking at B2B marketing and connecting with professionals in their field.
However, you should carefully consider which platforms are best for your brand, as not all of them will connect you with the right audience for what you’re selling. You should also be mindful of the content you’re sharing on them too. It should always be professional and curated to suit the audience you’re trying to connect with. Hiring a social media manager to help you with this could be beneficial to help create content and monitor social media performance for your brand.
Creating Quality Content
Finally, ensure that any content you share online is of the best possible quality. This includes everything from written blog posts to videos, as the quality of this content will be key to engaging your customers and showing the professionalism of your brand.
When you’re creating written content for your website, make sure that it is keyword-rich to help boost your SEO and that spelling and grammar are correct. These are all things search engines will look for and use to assess the quality and legitimacy of your company website. Plus, when the quality of your content is great, audiences will come back again to read more of what you write. Always write for these audiences rather than search engines, and it will work in your favour.
It can feel overwhelming when you are starting to look at your digital strategies, especially if you are a new business owner who hasn’t tackled something like this before. However, it is important to focus on your web presence, particularly if you have an eCommerce business. Consider the tips above and see if they can help you develop a great digital strategy to boost your SERP rankings.
