Gen AI is revolutionizing how businesses find, engage, and communicate with their targeted audiences. A type of artificial intelligence, Gen AI (or generative AI) focuses on creation. From text and copy to imagery and visuals to music and audio, Gen AI’s purpose is built to generate!
How does it do it? To start, Gen AI is trained on vast datasets to learn and identify different patterns. It takes this information and can create new content or data based on what it was previously trained on. It’s not a direct replica, but rather a new type of data in the same vein as the existing one. Because of this, Gen AI can also scan through large amounts of data, analyze it, and provide in-depth summaries.
Businesses are leaning into Gen AI to form more genuine, long-lasting relationships with current customers as well as new ones. Below are a few ways that Gen AI can help you better connect with your target audience.
1. Enhanced Customer Service
Customer service reigns supreme, especially in today’s crowded marketplace. Customers want to feel like they are being treated as a top priority, not just another credit card number. Whether they are purchasing something a minimally priced item or something more expensive, they want their questions and concerns addressed in real-time. Thankfully, AI platforms can step in and assist with these interactions to ensure their needs are addressed or they are directed to the right team.
With Gen AI, businesses can generate content that resonates with different customer segments, making the experience more valuable to the consumer. As an example, AI for automotive tools can walk potential car buyers through different interactive displays to visualize the different features of particular models. They can show similar models based on past searches and recommend various upgrades based on designated wish lists. Not only do these demonstrations enhance the customer’s overall experience, but they can increase the likelihood of conversions.
Tailored content and personalized recommendations are just one way that customer experiences can be up-leveled. AI chatbots can offer real-time support to ensure customers aren’t waiting for someone to call them back or are put on hold for lengthy periods. For the above car example, AI can set up an appointment for individuals to come and view the car model they are interested in firsthand. This frees up employees to focus on converting leads instead of nurturing ones that may go nowhere.
2. Hyper-Targeted Marketing Campaigns
For businesses with niche target audiences, Gen AI can be an invaluable resource. The technology can identify which channels will be the most lucrative for your marketing efforts. This ensures you aren’t wasting time and money on YouTube ads if the majority of your targeted audience is converting via Meta. It can make these suggestions swiftly to increase efficiency.
Additionally, Gen AI can also suggest different ad formats based on campaign performance data. It can take user behavior and market trends into consideration when thinking about which type of ad will perform best. To take it a step further, it can even help with creating the ad copy and making the ad unit dynamic and relevant to your targeted consumer. Instead of wasting time A/B testing different ad units, you can launch a unit that is almost guaranteed to perform.
To reach different audience segments, Gen AI can also suggest different messaging strategies. For instance, a loyal consumer who may just need a nudge to reorder from you doesn’t need to same brand awareness ad that a new potential lead needs. Launching a campaign with hyper-targeted messaging and granular segmentation can lead to better performance and more efficient results.
3. Data-Driven Insights
One of Gen AI’s greatest strengths is its ability to analyze vast amounts of data with ease. By analyzing consumer behavior, market trends, and current user experiences, Gen AI can identify new segments via “lookalike modeling.” In this type of modeling, Gen AI will reveal which audiences may be missing from your current audience segmentation list. This insight can open up an entirely new portfolio of customers that you can tap into for lead generation.
Research and innovation are two other categories that Gen AI can assist with that can help you better connect with your targeted audiences. Gen AI can sift through complex data metrics to discover new trends and identify patterns. The technology can brainstorm solutions or pose new ideas that you and your team may not have thought of without it. For example, after analyzing and summarizing data content it may suggest how to best reach a specific audience segment. From there, it may generate new messaging strategies that this particular audience is more likely to identify with.
This data can be organized and classified based on systems that it puts in place, timestamping the information so you can refer back to it. And for any sensitive information, such as customer addresses and financial information, Gen AI will anonymize this to protect you from any type of data breach. Keeping your customer’s information safe is of top priority and is one way to ensure they remain loyal to your brand.
Takeaways
Connecting with your audience remains of the utmost importance for digital or social-first brands. Gen AI can help bridge the gap between what your team can handle from a customer service perspective by providing real-time, personalized support.
