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Google vs. Facebook Ads: Which Are Better for Businesses?

You’ve got a brilliant business idea that you want everyone to know about. The problem is that nobody will find out about it if you don’t take the time to advertise with the right platform.

Most people choose either Google or Facebook for this purpose. Both companies have billions of users each day.

Google vs. Facebook ads, which will allow you to attract the most people to your new company? That depends on what type of business you’re trying to run.

Check out this guide to learn the similarities and differences between the two platforms so you can choose the best one for you.

Facebook Ads

Social media marketing with Facebook is a pretty wise decision, considering how large it is. If you decide to take advantage of it, you’ll be reaching out to your target audience using the Facebook ads manager tool.

It allows you to target people based on their location, demographics, and profile data. You can choose if you want to reach out using Messenger, Instagram, or Facebook itself.

You can even pick if you would rather run your ads to people using a computer or mobile device.

Google Ads?

Google Ads are a little bit different in that it’s a paid auction system. To see your ad, you have to optimize for a good quality score and a bid amount. As long as you can maintain both, you’re good to go.

In short, it’s pay per click. You pay for each hit your ad gets. If this sounds a little confusing, a virtual marketing agency can help you sort it all out. For now, let’s move on to which platform works better.

Google Vs. Facebook Ads

The truth is, there is no right or wrong answer. You can have plenty of success using either platform, depending on what business model you’re going for.

We’ll break down the basics. If you’re trying to build brand awareness, Facebook is the best option for you because of all the detailed data it gathers.

If you’re trying to get people to buy one of your products, Google will be your friend. It attracts users who are actively trying to make a purchase.

Do you know who your target audience is? If the answer is no, Google is the best option. There’s no point in using all the data Facebook gathers if you don’t know who you’re trying to reach out to.

If you’re strapped for cash, the better platform is Facebook. It’s much more cost-effective than Google Ads.

Choose the Best Ad Platform for Your Business

Having a great product in mind is only step one to running a business. The second step is making your target audience aware of what you have in store for them.

For that, you’ll need to choose a great advertisement platform. Google vs. Facebook ads, which one is better? That’s all up to what kind of business you’re trying to run and your budget.

If you’re looking for more ways to get your business’s name out there, we’ve got you covered. Check out the Business & Finances section of our blog for all the latest tips and tricks.