Most of the time, you will see major overhauls to Google’s algorithm advertised online. Many websites will cover what has been discussed and you will see the headlines. But, do you really read about these updates? Are you aware that even more algorithm adjustments are made during the year?
The algorithm changes more than you realise. If you are dealing with your SEO, you need to ensure you stay in the loop and know what is happening. It is easy to blissfully ignore this and think it is not a big deal. But, the reality is that a Google algorithm change has the potential to make your SEO strategy obsolete.
Do we have your attention now? Staying up-to-date with algorithm changes is essential. Here is what can happen when you do not keep yourself in the loop.
You Can Waste Your Time on SEO
Do you have an SEO strategy in place that you try your best to keep up with? When you spend a lot of time on optimisation, you expect to see results. In other words, you want to be moving up on Google or increasing your sales. It can be frustrating when you are spending so much time on a strategy for no progress to be seen. You can wonder what you are doing wrong.
Well, you could be wasting your time completely. Your SEO strategy might not be working because of the Google algorithm update. Instead, you are doing things that are not going to progress your website and improve the user experience. If you want experts to create a strategy for SEO and ensure you are getting positive results, you can hire an SEO agency. For example, ClickSlice has a highly experienced team that are trained and educated on the latest updates. This ensures your business website continues to rise.
You Can Fall Down the Rankings
You might be in a scenario where despite having an SEO strategy, you are falling down the rankings. This can be flabbergasting and you need to stop the freefalling. The problem is that you cannot work out what is happening. After all, you are optimising your site and doing everything you thought was positive.
Again, this could be down to the adjustments Google has been making. They constantly tweak their algorithm in order to improve the customer experience. So, a technique that worked in the past might not long operate this way. For instance, take it back many years ago when keywords were very important. You could get away with keyword stuffing and this would boost the visibility of your site. But, this is something that no longer works today. Google made changes.
You Can Get a Google Penalty
There is one really bad scenario that can happen as a result of not learning about algorithm updates. You can actually get penalised by the search engine. In other words, you have done something that has gone against their guidelines, which means that your website can be blacklisted. You will be less visibly online and your customers will not be able to find you. When you have a Google penalty, it can be very difficult to recover and your business can go from a lot of sales or a huge drop overnight.
Therefore, you want to avoid a Google penalty at all costs. You need to learn about what Google is changing and whether this affected your current SEO strategy. Prevention is always better than cure, meaning that you can be ahead of the game if you notice an update that affects you.
You Become Increasingly Frustrated
When you are failing to make a lack of progress with your SEO strategy, you can lose heart. In other words, you get frustrated and this is when you give up. Unfortunately, many people work hard on optimisation. But, they are missing one vital thing. They are forgetting to keep updated on what happens with Google and their algorithm changes. This is where you are going wrong.
You always want to be working on SEO and it is pivotal to ranking highly. So, if you do give up, all the progress you have made in the past will be lost. Instead of getting frustrated figure out the solution. Educate yourself on what Google is doing and then you can adjust your SEO strategy. Make a point of consistently learning and these tweaks can be made gradually. You will not get irritated and lose heart.
