Don’t Take Your YouTube Intro For Granted
We’ve all been told not to judge a book by its cover. However, in reality, this is how we all interact with the world. Most of us pick brands with memorable advertisements. A trailer has to be good to get us invested in its corresponding film. And books sometimes do sell by their cover alone. At the end of the day, nobody can deny the importance of a great introduction.
Starting with the right foot is vital, and this applies to YouTube videos as well. YouTube has no shortage of content. To stand out from the rest, your videos need a great introduction. Those first few seconds are vital to guarantee whether people will continue watching or not. Even if your content is amazing, you need a way to guarantee that people stay long enough to watch it. Perhaps you aren’t sure how to make a great intro on your own? Don’t worry, you can get inspired with promo.com’s intro maker. This tool will allow you to add enticing intros to all of your videos with next to no effort. And this is perfect to stand out on the platform.
The Importance Of An Intro
If you don’t have a dedicated introduction by now, chances are you aren’t selling. You are probably thinking that content matters more than a simple montage, or that intros are overused and overexposed by now. However, all of this underestimates what an intro maker brings to the table.
Ultimately, the quality of your content will define whether your audience will watch till the end or not. Of course, people won’t keep clicking on a channel that they find boring. However, without a strong hook, most people won’t give a real chance to your videos.
It’s All About The Attention Span
A study in 2015 brought up that our current attention span is around eight seconds. The research which was spearheaded by Microsoft focused on the effect that media and smart devices had on our usual patterns. And ultimately it proved that as a result of all the stimuli around us; we are far less likely to focus on a single thing at a time.
While eight seconds is just an average we can easily see the effects on YouTube. One of the most important metrics in the platform is Audience Retention. That is to say, the time you can keep your viewers watching your content. Getting clicks matters of course, but being able to keep people invested is what makes you stand out.
Also Read: 6 Steps to a Successful Video Marketing Strategy
Even advertisements follow these statistics now. Ads can only hold its place in as little as 6 seconds. So new content needs to be designed to be engaging during that timeframe.
This is where a good intro maker becomes essential. Try as we might nobody can make an amazing hook for every single video they release. Sometimes inspiration will help you, and other times you’ll find it hard to come up with great ideas. Relying on clever writing to hook viewers in each video is a gamble. Relying on an intro maker, however, allows you to have a visually impactful start for all of your videos.
The Key Advantage Of Having An Intro Maker
Promo’s templates are tried and true. Their attention retention has been proven, and that’s exactly what you want. Concise and effective visual content will grab viewers in the short timeframe that attention spans allow. That’s the real importance of an intro maker. It’s a ticket to ensure people watch your content – like a trailer right at the start of a blockbuster.
Building Your Community With An Intro Maker
Another perk that comes with an intro maker is how it helps to build your brand and community. Building a community is one of the most important aspects of any YouTuber’s career and one that YouTube recommends its creators to focus heavily on. Occasional success doesn’t mean much without a loyal viewer base. Viral videos are a huge boon. And a large amount of subscriptions is something all creators should aim for. But even on the most popular channels, not all subscribers watch all the content.
For content creators, it’s vital to focus on building a sense of community and belonging in their fanbase. And intro makers can help with this. Having a uniform introduction affects the viewer’s perspective. It grants a sense of cohesion and continuity to your videos. And it helps people identify your content from all the alternatives in the platform.
Your introduction can also be an advertisement itself. An intro maker allows you to make a pamphlet of all the content you offer on the platform. Many users use this brief montage as a way to show all the topics they cover, and this is brilliant. Not everybody will enjoy all the content you make, but a good introduction can keep viewers around. A user might not be interested in the first video they see in your channel, but an intro can redirect them to the content they are looking for.
Introductions make you stand out from your peers. And are a great virtual pamphlet for all of your content. It only takes a few seconds but it offers a lot of value, and that’s why you shouldn’t overlook intro makers.
Intro Makers Are Little Investment
YouTube takes time. Creating, writing, and editing content can be a long and tiring task. And often a finely crafted video can fall flat as far as metrics are concerned. Introductions on the other hand are short by nature. Templates allow you to try different styles while consuming next to no time. And anything that can help you boost your channel with little time or money investment is good.
Parting Words…
You can try out a simple introduction to start with and see how it affects your metrics with time. Use a simple template with the information that seems relevant at the time. With time you’ll see changes to your YouTube metrics, and this will show you how to improve on it. Nothing on YouTube is a fixed science. But introductions do work, and you should be able to find a format that is perfect for you.
