Video marketing is quickly becoming one of the most popular ways to promote your website on the web. Why is this? Well, the popularity of video websites like YouTube, Metacafe and others are at an all-time high. And just as people prefer certain types of music to read, people also prefer to watch something that they’re interested in, especially when it’s interactive or uses graphics.
So, now you have your website, and you’re wondering, “How can video improve your WordPress site?” You have a website, and you want to attract more visitors, but you’ve got a small budget for promotion. That leaves you with two options: either put up an ad on a search engine or use software to create a video and upload it to YouTube. There are advantages and disadvantages to both.
Using video management software
Using software has some advantages. The software will run on your server, so there are no ads to pay for. The software also creates ads that closely match your site and your video. But there are downsides. The software doesn’t allow you to make changes to your video easily; the video is set to perfection and may not be enjoyable to viewers.
Using video to market your website is easy. You can add your website’s URL and any other related keywords to your video and then load it up on YouTube, Vimeo, etc… Then, simply submit your video to YouTube or another video sharing site and watch your video go viral. It won’t take very long before people start viewing your video and leaving comments on your site, which will drive more traffic to your website’s URL.
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How can video improve your WordPress site?
So now that you know video can increase traffic to your website, how does it improve your WordPress blog? Using the software is easy. Once your video is online, you can monitor your rankings in the search engines by subscribing to AdSense or similar programs. You can also track your video’s performance on social media networks.
You’ll also want to include your video URL in your email signature and other signature files. You can use your blog URL as the name of your email signature and your website URL as the text. This makes your email signature look more professional and builds trust among your readers. In your emails, place your video URL at the bottom of the message. Your visitors will click on the video to see what’s new on your site and will be more likely to visit your site.
When it comes to building backlinks to your site, YouTube and blogs provide a number of options. There are several blogs that allow you to create a video describing your site. You simply upload your video to their service and publish the link on your own site. If you have created a useful video and people find your link interesting, they might pass the word along to a few friends. The more people that know about your video, the higher your site will rank in the search engine.
But YouTube is not the only video sharing site that you can use to increase traffic to your website. Believe it or not, there are blog services such as the link above that let you upload and share your own videos. These services typically allow you to make unlimited videos free for the lifetime of your account. As long as you follow their rules of respecting other people’s intellectual property rights, you can upload as many videos as you’d like and share them with the rest of the world. Just be careful not to violate any of their policies, though.
Can video improve your WordPress blog?
So can video improve your WordPress blog? It all really depends on how you use it and whether or not you get results. Using video to promote your website increases your chances of making some headway, but unless you have targeted your video’s audience correctly, it may not draw the attention you’d hoped for. Keep in mind that the most important goal is to draw traffic to your site, so if you’re not getting a lot of traffic, no matter what you do, your efforts are not being fully utilized. But using video to promote your blog is a smart idea if you don’t want to waste your time and money promoting your website in the traditional way.
