Facebook is a tremendous social media platform available over the internet which consists of various features that can help a person to grow their business, sales, and marketing exponentially. The complete process is based on the engagement of your viewers on your Facebook account. Thus, everyone is interested in understanding how Facebook post likes can be calculated. Here, we will discuss the relevant Facebook algorithm based on which your post is calculated.
How Facebook Like Numbers are Calculated?
As per the information provided on the official Facebook Developers Page, the calculation of Facebook number likes is generally based on four variables which are stated below.
The summation of the following number is equal to the Facebook Like number.
1. The total number of likes available on the URL.
2. The total number of shares done of respective URLs.
3. The total number of likes and comments done on the respective Facebook stories.
4. The total number of messages containing a similar URL.
The Process of Calculating Likes For Facebook Posts
Facebook is a well-known stage for sharing information in private or public. The individuals are free to post their content whether it is personal or professional. The platform provides different features for posting content like ad, story, reel as well as post. It is the choice of a user how they wish to share their content on such a huge platform.
1. Facebook Algorithm for an Individual User
The developers have designed this platform in such a way that it will calculate the content and arrange it in descending order or non-chronological order after finalizing the score of the posted content for each individual user. Whenever the Facebook feed is refreshed by an individual, the above-mentioned process will execute every time. In this manner, the Facebook algorithm works to display the posts publicly.
2. Engagement Rate Calculation
Do you know how the engagement rate is calculated on these social media networks, especially on Facebook? The algorithm works by dividing the entire engagement with the complete number of followers and then multiplying the result by 100. This calculation will help to get the result of the engagement rate. This can be illustrated with an example if there is a company who is active on its Facebook Page. They try to post an article on a similar page where approximately 10,000 followers are following the respective Facebook page. From the posted article, they receive 100 likes, shares,s and comments each then the engagement rate is calculated on these numbers.
3. Insights Panel on Facebook Page
All the Facebook users who have created the profile page on their respective platforms must know the insights panel. It is a statistics panel where an individual can track the complete interaction between the posts and their viewers. For example, you have uploaded a post and your audience started engaging with the content by liking or sharing the post. The complete happenings of the posts can be seen under the “Insights Panel.” In the respective panel, you can search for the Feedback tab where you can get an appropriate number of people who have engaged and responded to that post.
How to open the Insights Panel?
· First, try to sign in to your Facebook account with the appropriate credentials to log in to the respective page.
· Another way to check the insights panel is from your personal profile. Try to click on the Account option and select “Use Facebook Ad Page.” This will redirect you to the “View Insights” Link which can be seen on the right side of the Facebook Page.
· The Insights panel will help you to check the aggregate number of likes received on the Facebook posts.
· Also, as a Facebook user you can check the comments on the posts by your viewers in the last 30 days.
4. Facebook Analytics
It is a simple process to check your post analytics on Facebook. The graphical user interface is easy to understand by anyone. Once you have logged in to your page successfully, try to check for the More option available at the top of your webpage. Then, you will be able to see the Insights option. Try to click on the Insights tab. This process will help you to examine the Page performance, how your audience is interacting with your posted content, how they are responding to the same, and much more. In this process, you are free to check the Posts tabs. From here, you can examine the complete engagement on different post types. All the posts published by you as a Facebook user will appear here. Try to scroll down and understand how your viewers engaged themselves.
The above methods can help you to understand the process of how Facebook calculates post likes. It is a simple method that can be done by any individual. If you are not technical, still follow the above-mentioned steps to understand how your posts are doing on the Facebook social media staging. With the help of analyzing the content posted on such platforms, you can get an idea of what type of posts are liked by your viewers. This will give a clear picture in your mind to create a similar type of content.
An Effective way to get more engagement on your Facebook Posts
It is important to create quality content on social media stages because people love to see posts that are of high-quality standards. As a viewer, you would love to see the content which attracts you to learn something or for entertainment.
In conclusion, Facebook is a social media stage where one can grow by following an effective strategy. If you wish to translate your hard work or ambitions into working plans then try to use the assistance provided by BuyQualityLikes. These are the third-party services that are dominating and providing the top social media networks in the online industry. The motive of such services is to discover the complete requirement of a customer, spend some time on the customer channels, providing solutions to improve the page by following effective strategies.
