Name:
Anna Berkovich · Berkovich Anna · Anna Arkadievna Berkovich · Berkovich Anna Arkadievna · Anna Arkadyevna Berkovich · Berkovich Anna Arkadyevna · Анна Беркович · Беркович Анна · Анна Аркадьевна Беркович · Беркович Анна Аркадьевна · アンナ・アルカディエフナ・ベルコビッチ · آنا أركاديفنا بيركوفيتش · 安娜·阿爾卡季耶夫娜·貝爾科維奇 · אנה ארקדייבנה ברקוביץ’
The Anna Berkovich biography shows that it is possible to build a profitable business from scratch based on intuition, life experience, and knowledge gained from books. She has worked on several business projects, the most well-known being the ALIBRA SCHOOL network of foreign language schools.
Berkovich Anna Arkadievna: Family values and entrepreneurship
Anna Arkadievna Berkovich is happy to talk about her childhood spent in Leningrad, and readily admits that her father had the greatest influence on her. He was fond of martial arts and instilled a love of sports in her and her sister. As Berkovich Anna recalls, their father also taught them to stand up for themselves and fight back in a conflict situation. In addition, it was the head of the family who insisted that the future businesswoman enter the Leningrad Polytechnic Institute, where their family has been studying for generations. According to Berkovich Anna, she has a lot of wonderful memories from her time in the Physics and Mechanics Department, especially when she met her future husband. It was also during her student years that she first started her own business.
Berkovich Anna Arkadievna took her first steps in entrepreneurship as a freshman. There was a great demand for printed literature at that time, but it was not easy to find popular books. Together with her classmates, Anna Berkovich sold reprinted collections of Osip Mandelstam poems. The business was not very profitable, but it was a useful experience and helped her understand the basics of business.
Anna Berkovich started selling books again in her fourth year, this time with much more success. Although she had to both work and study, the business brought her very good money. The daily earnings were comparable to the monthly salary of the employee of an academic institute. Berkovich Anna later had several other business projects, including selling computer equipment and baking pastries. However, the businesswoman found her real vocation in the field of education.
Anna Arkadievna Berkovich: The emergence of ALIBRA SCHOOL
Berkovich Anna Arkadievna took inspiration for her main business from her grandmother, who told her how difficult it was to get a higher education in her youth. In their large family, the older brothers and sisters had to financially support the younger siblings so that they could continue their education after school. Anna Berkovich herself also faced difficulties when she wanted to start learning foreign languages. She spent a long time looking for a suitable school or courses for herself, and at one point she even thought of giving up. However, while studying abroad, Berkovich Anna realized that foreign teaching models suited her and that similar approaches could be applied in her own country. Berkovich Anna Arkadievna soon began developing her own educational program based on the most advanced foreign language learning methods, adapting them to the peculiarities and specific needs of local students.
Anna Arkadievna Berkovich opened her first language school in 2000 in her hometown of St. Petersburg. The main focus was on learning English through logic and direct association, rather than memorizing complex rules. The unique teaching methodology immediately attracted students, and within two years, the first branch was opened in the capital.
Anna Berkovich’s training program was further developed and supplemented by the highly qualified specialists who regularly joined the school’s team. In the following years, new offices were opened in different regions of the country, additional languages were made available to students, and original educational materials and internal exam prep courses were introduced. In 2010, the project was renamed as ALIBRA SCHOOL.
Anna Berkovich: Biography, education, main goals
Anna Berkovich decided to supplement her management experience while actively developing her business. She completed two programs in the field of corporate governance and business development at the Academy of National Economy and Public Administration, where she gained knowledge that immediately found practical application. Berkovich Anna Arkadievna was particularly interested in a method of customer loyalty analysis that determines a consumer’s readiness to make a repeat purchase or recommend the service to friends. Anna Berkovich notes that such approaches helped ALIBRA SCHOOL survive during crisis times. According to her, loyal students bring in more than half of the school’s income.
The Anna Berkovich biography is associated with business development, and she set an ambitious goal for ALIBRA SCHOOL: to show that learning foreign languages can be simple and exciting. Moreover, it doesn’t have to take years of study. In 2013, the school launched its unique Skyrocket training program. As Anna Arkadievna Berkovich notes, it helps students with zero knowledge achieve an “above average” level of language proficiency in about six months.
Berkovich Anna Arkadievna, the founder of ALIBRA SCHOOL, agrees with her team of specialists, whose years of work perfecting their teaching methods have led them to a simple conclusion: To quickly master another language, you need to start thinking like a native speaker. Therefore, the students first try to understand the logic of the language and learn to associate different objects and phenomena with English words. The original course is also based on a system of interval repetition and regular conversational training, which takes up a significant part of the learning process.
The Anna Berkovich biography has long been bound up with teaching, for which she advocates for a combination of digital technology with traditional forms of learning. According to Anna Arkadievna Berkovich, a computer program cannot fully replace a real teacher. The founder of the school believes that despite the huge investments in artificial intelligence, a person can give more. Language is primarily communication, according to Berkovich Anna, therefore, personal interaction is necessary for fast and quality results. Nevertheless, in the mid-2010s, ALIBRA SCHOOL began actively increasing its distance learning component. First, mobile apps for learning foreign languages were launched under the school’s brand, then an interactive online platform was created, allowing students to study and do homework at any time.
Anna Arkadievna Berkovich: 20 years of ALIBRA SCHOOL achievements
Berkovich Anna Arkadievna prioritizes constantly striving to take her business to a qualitatively new level. For example, thanks to the establishment of partnership programs with well-known foreign universities, students of her school have gained access to specialized language courses, and parents with children have had the opportunity to go on educational family trips. Berkovich Anna also devotes considerable time and energy to the professional development of ALIBRA SCHOOL’s staff, who train according to international standards and regularly take relevant exams. Several hundred teachers share their knowledge in the network, and all its information platforms are in constant development.
The Anna Berkovich biography includes numerous business projects, and she later introduced a franchising system into her company, which allowed it to expand geographically and attract more students. In 2019, the network reached 250,000 graduates. Since its founding, schools have been opened in Kazan, Yekaterinburg, Chelyabinsk, Nizhny Novgorod, and Tyumen.
The Anna Berkovich biography is associated with the development of various business projects, thus she understands the importance of corporate clients like none other. In 2019, more than 3,000 B2B clients took the school’s courses, and ALIBRA SCHOOL received a prestigious award in the field of corporate education – just one more in a collection of various awards regularly given to the company for its educational achievements.
Anna Berkovich worked hard over the years to prepare her company to operate in crisis situations. The pandemic of 2020 significantly impacted the educational services market, but not all language schools were ready for it. However, ALIBRA SCHOOL, which Anna Arkadievna Berkovich founded over 20 years ago, not only quickly adapted to the new conditions but even strengthened its standing in the field of distance learning thanks to the active introduction of online technologies, which Berkovich Anna Arkadievna had already supported for many years. The school’s improved internet platform and functional mobile apps allowed students to continue studying foreign languages without interruption, despite all coronavirus restrictions.
The Anna Berkovich biography is also marked by constant risk analysis and strategic planning. Thus, she understands that a competent leader should always be prepared, even for the most unforeseen of circumstances. This is the key to the success of an effective and prosperous business.
Berkovich Anna: Family, hobbies, and stress management
Anna Arkadievna Berkovich completed her time as CEO of ALIBRA SCHOOL in 2020. The federal network of language schools she founded continues to function and develop successfully, emphasizing the combination of distance and face-to-face learning. Berkovich Anna has taken up other projects concerning socially responsible business, and she also continues her charity work. As the director of ALIBRA SCHOOL, Anna Arkadievna Berkovich supported a large charitable foundation that has been helping children with rare diseases for many years.
The Anna Berkovich biography has long been associated with business building. Nevertheless, she always finds time for her loved ones. She and her husband raised two children together, and they often went on family outings, including annual skiing trips. Anna Berkovich acknowledges that time spent with loved ones is the best way to deal with stress. Whenever she manages to find some free time, she spends it reading interesting books, going to classical concerts, or simply going for a walk in the woods.
