In a world where every business has a website, and every human being has a phone or any other gadget, you want to develop a successful and viable web solution to make your business prominent. However, it could be hard since trends and technologies in space change with immense speed.
While these trends and new tools offer many opportunities for businesses across sectors, they also ensure that web development organizations stay competitive in the market. That is why it is vital to know what strategies to apply and when so your business can reach customers in the most advanced ways.
We crafted this article to help you navigate across all trends and find what suits your business needs more. By exploring all of them and implementing some, you can stay ahead of the competitors and be relevant in the long term. Let’s get to the point!
Progressive web apps (PWA)
Among all the trends in web development, progressive web app (PWA) technology is at the top of the list. A PWA refers to a web application which works as a website offering a native mobile app experience. PWA works independently of the browser and interacts with users like a native app.
Even though PWA is a trend in the tech field today, they bring many benefits to both users and business owners. These include:
- Reduced support and development costs;
- Quick and easy launch;
- Easy distribution;
- PWA is smoothly installed;
- Reduced storage and power needs;
- Fast speed;
- Offline usage;
- Better engagement and user conversion.
Augmented Reality (WebAR)
Augmented reality (AR) is also one of the top web development trends. Augmented reality and its underlying technologies have penetrated all spheres of our lives. They have been used in various applications and for different purposes, including healthcare and education domains. Statista reports that the global AR and MR (mixed reality) market will grow from nearly $28 billion to $250 billion by the end of 2028.
Although using AR may be an issue for some companies, it is vital to know that users seek an immersive and engaging experience in their interaction with businesses.
Web App Security
With increased security concerns in the web field, there is a higher need for web app cybersecurity practices. The original Open Web Application Security Project (OWASP) list was designed for web app vulnerabilities, so organizations started to deploy WAF open source to protect Internet-facing assets against exploitation.
Since the web attack surface has changed from being mainly web applications to a mix of web apps and web APIs, the need for more protection has increased rapidly. Based on Forrester, businesses are exposing more than half of their apps thanks to the internet or to third-party services through APIs.
Artificial Intelligence Assistants
Artificial Intelligence (AI) is also a popular technology in the web development domain. AI powers up the user experience and helps reduce manual work for employees. AI assistants are a trend in different industries since they can help collect data, solve complex issues and interact with customers instead of the company’s staff.
And this technology is considered one of the most influential tools shaping the future of web development. As a result, the need for AI-powered communication is growing from both sides – users and business owners. Today, we already see many virtual assistants like Alexa, Siri and Cortana.
AI technologies let companies engage and upgrade user interaction. In the case of marketplace platforms, AI assistants can help businesses to improve the customer experience. Based on Campegini’s survey, using AI in the retail industry has been shown to increase customer satisfaction and decrease the user churn rate.
Voice search is also rapidly evolving in the web development domain. That is why it is vital to explore this trend more closely. There are many voice assistants on the market, which are programs based on AI technology. These assistants offer a result based on the data input and user request. First of all, the automatic system can understand the voice and eliminates noise from the recording. Then, voice assistants convert the request to text and match the result with the words in the database.
Personalized content and personalized approach are essential for businesses today. Modern users are looking for an engaging and accurate experience, so content personalization is one of the most necessary web development trends in 2023. It means offering relevant, interesting and always valuable content for users. The report shows that 62% of users say companies don’t want to interact with businesses providing unpersonalized experiences.
Smart E-Commerce Web Development
Mobile devices are more often used to use web browsers than tablets or laptops. According to Statista, mobile devices will generate more than half of the web traffic in 2022. Responsive web development is the key to providing a better user experience and, therefore, higher user engagement.
Experts believe that we will see web development to have tested and investigated more with designs and features. That is why developers will build more fascinating sites, changing the standard for classic designs and fundamental layouts.