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The News God > Blog > Lifestyle & Health > Why Value Meets Prestige When Buying a Used Audemars Piguet Watch
Lifestyle & Health

Why Value Meets Prestige When Buying a Used Audemars Piguet Watch

Rose Tillerson Bankson
Last updated: March 29, 2024 5:16 am
Rose Tillerson Bankson - Editor
March 29, 2024
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Why Value Meets Prestige When Buying a Used Audemars Piguet Watch
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Purchasing a used Audemars Piguet watch offers both financial and aesthetic benefits. As a pinnacle of luxury watchmaking, Audemars Piguet has established a reputation for exceptional craftsmanship and enduring value. The secondary market for these timepieces allows buyers to acquire models that may no longer be available new, providing an opportunity to own a piece of the brand’s illustrious history. Opting for a pre-owned watch typically comes with a lower price tag than a brand-new counterpart, making it an attractive option for enthusiasts seeking to enter the luxury market without the hefty initial investment.

The decision to invest in a used Audemars Piguet watch is not only financially astute; it can also be a reflection of the buyer’s appreciation for sustainability and the preservation of fine craftsmanship. Each Audemars Piguet watch is a work of art with a distinct story—a chronicle of its creation, ownership, and the hands it has passed through. By choosing a pre-owned piece, individuals contribute to the ethos of sustainability, extending the lifecycle of a watch that may otherwise remain hidden away in a collector’s vault.

Advantages of Owning a Used Audemars Piguet Watch

Owning a used Audemars Piguet watch comes with several benefits, ranging from monetary savings to the possession of a piece with historical significance.

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Cost Savings

When they purchase a pre-owned Audemars Piguet, buyers can often acquire these luxury timepieces at a lower price point than new models. Used watches may be priced significantly less due to factors like a previous owner absorbing the initial depreciation.

Depreciation Benefits

A new watch typically depreciates once it leaves the store, but used watches have already undergone this initial drop in value, making them more stable investments. The depreciation curve is flatter, meaning that if the owner decides to sell the watch later, they’re less likely to face a steep financial loss.

Vintage Appeal

Vintage Audemars Piguet watches carry with them a sense of history and uniqueness. Collectors value the distinctive styles and craftsmanship of older models which might not be available in the current lineup. Each vintage piece can tell a unique story or represent a notable period in watchmaking history.

Considerations Before Purchase

Before committing to a pre-owned Audemars Piguet timepiece, prospective buyers should prioritize confirming the watch’s authenticity, evaluating its condition, and understanding the implications for service and maintenance.

Authenticity Verification

It is crucial to verify the authenticity of a used Audemars Piguet watch. Potential buyers should seek verification documents or consult with a certified expert. Serial numbers and movement signatures are key indicators of a genuine piece.

Key Verification Aspects

  • Serial Numbers: Ensures they match the manufacturer’s records.
  • Movement Signatures: Look for the brand’s unique engravings within the mechanism.
  • Documentation: Original papers and certificates of authenticity are desirable.

Condition Assessment

The condition of the watch should be assessed thoroughly. One should examine the casing, dial, bracelet, and movement for wear and tear. Scratches, dents, or inconsistencies in movement can affect value and performance.

Condition Aspect

  • Casing: Search for scratches or dents.
  • Dial: Check for clarity and any discoloration.
  • Bracelet: Inspect for wear and integrity of the links.
  • Movement: Observe for smooth operation and irregularities

Service and Maintenance

Understanding the service history and upcoming maintenance needs is essential. Buyers should inquire about previous services and anticipate future costs associated with maintaining a luxury timepiece. Maintaining an Audemars Piguet watch is an investment in itself.

  • Previous Service Records: Confirm regular maintenance has been performed.
  • Future Maintenance Costs: Be aware that servicing a luxury watch can be a significant expense.

Collectibility and Investment Potential

Investing in a used Audemars Piguet watch encompasses considerations of scarcity and demand, historical significance, and strong resale prospects, indicating promising collectibility and investment potential.

Scarcity and Demand

Audemars Piguet is renowned for its low production numbers, making each piece rare. The demand for these watches far exceeds their availability, often leading to long waitlists for new models. This scarcity fuels the secondary market where collectors seek discontinued or limited-edition models, driving prices up.

Historical Value

Each Audemars Piguet watch carries historical significance due to the brand’s legacy in high horology. Models like the Royal Oak, introduced in 1972, have dramatically influenced watch design and collectibility. The heritage associated with these watches can add to their investment value over time.

Resale Prospects

The brand’s prestige and consistent demand generally translate into excellent resale values. Some models, especially unique or well-maintained vintage pieces, may appreciate over time. Collectors often view used Audemars Piguet watches not only as a luxurious accessory but as a tangible asset that retains value.

Choosing the Right Model

When selecting a pre-owned Audemars Piguet watch, potential buyers should consider the model’s popularity, how well it aligns with their personal style, and the specific functions and features it offers.

Popular Models

  • Royal Oak: Known for its distinctive octagonal bezel and “Tapisserie” patterned dial.
  • Royal Oak Offshore: A more rugged and sportier version of the Royal Oak with added features like chronographs.
  • Millenary: Recognizable for its elliptical case and off-centered dial, appealing to those who prefer a non-traditional watch face.

Personal Style Fit

Buyers should match the watch to their personal style:

  • Classic and understated aesthetics might align with the Jules Audemars collection.
  • Bolder personalities might gravitate towards the Royal Oak Offshore line for its larger and more assertive presence.

Functionality and Features

  • Water Resistance: Consider the depth of water resistance if it’s intended for use near water.
  • Movement Type: Decide between automatic or manual winding mechanisms based on convenience and preference.
  • Complications: Look for features like moon phase, chronograph, or tourbillon if they align with needs or interests.

Where to Buy

When searching for a used Audamars Piguet Cincinnati, potential buyers should consider the reputation and reliability of the source. Exploring authorized dealers, reputable online marketplaces, and established private sellers or collectors offers a range of options with various benefits.

Authorized Dealers and Boutiques 

Authorized dealers and boutiques are the primary sources for pre-owned Audemars Piguet watches that come with a guarantee of authenticity and often a warranty. Buyers should note these sellers typically offer a carefully curated selection, ensuring high standards of quality.

  • Authenticity: Guaranteed by the dealer.
  • Warranty: Often included with the purchase.

Online Marketplaces

Online marketplaces have gained popularity, providing a wide selection of used Audemars Piguet watches. Various websites are frequented by watch enthusiasts for their convenience and variety. However, buyers must exercise due diligence to verify the authenticity of listings.

  • Selection: Extensive range of models.
  • Convenience: Simple online purchase process.

Private Sellers and Collectors

Private sellers and collectors offer unique opportunities to acquire rare or vintage Audemars Piguet pieces. Engaging with sellers on platforms like forums and at watch fairs can lead to finding exceptional watches with personal transaction experiences.

  • Exclusivity: Access to rare and vintage models.
  • Personal Transaction: Direct engagement with the seller.
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