Today’s business world is increasingly competitive, so companies constantly have to look for ways to set themselves apart from the competition. The mobile application market has exploded in the last decade, with many businesses now realizing just how valuable an application can be for them. Whether you are looking to learn more about business mobile applications or are interested in developing your own business mobile app, this guide is here to help you learn what benefits an app might offer your company.
1. Improve Customer Loyalty
The majority of business owners will know that returning customers are much more valuable than first-time buyers. Not only does it cost much less to get a returning customer to the point of purchase, but returning customers spend an average of five times more per purchase than a first-time buyer. A business mobile application can be a hugely useful way of building up a base of loyal customers.
A mobile application can be so important for building up a base of loyal customers because of the real estate you are taking up on a phone’s home screen. Studies have found that the average person spends more than five hours a day on their phone. When your application is sitting on a customer’s phone, they are being reminded of your brand every single day.
2. Get Ahead Of The Competition
The online marketplace is already pretty crowded, and this is only set to increase in the years to come. As ScrumLaunch.com explains, offering a high-quality mobile application is a great way to get ahead of the competition and provide more value to your customers. While applications are popular, they have not been universally adopted by businesses yet, so now could be a great time to build your mobile application to get ahead of the competition.
3. Increase Marketing Channels
A customer business mobile application provides you with a channel to directly connect with your customers, as notifications can be sent to a customer’s phone instantly. This means that a business mobile application can act as a hugely valuable marketing channel allowing you to connect with your customers directly.
4. Improve Communication Channels
Mobile applications make communicating directly with your customers a much easier process than using a business website for both the business and the customers themselves. Building your business mobile application with customer communication in mind makes it possible for you to provide a higher quality customer service experience which in turn can have a big impact on your sales potential as customers have more trust in your brand.
5. Enhanced Data Availability
Data is now more valuable than gold, and for a good reason. Data can be a business’s most valuable asset as it provides you with the critical information you need to improve and exceed your business. A mobile application is another platform by which you can gather data. A mobile application offers you enhanced opportunities to learn more about your customer behavior and preferences, which you can use to inform decision-making in other aspects of your business.
