Video advertising is one of the most potent marketing tools that you can use in real estate. There’s no better way to showcase what you’re selling than through a video that captures all the crucial details of your property. Below we expound on some of the ways in which such videos will impact your business.
Elevate Your Business With Real Estate Videos
Real estate is a tough industry to navigate. From the time the “For Sale” or “To Let” sign appears on the front yard to the moment the agreement is signed, it often takes sweat and tears, figuratively speaking. Luckily, real estate videos can make the process faster and more efficient. Read on to see how they do that.
Reach More People
Watching a video is always easier than reading as it requires less concentration. Research shows that in real estate listings, videos receive up to six times more hits than written ones. Use this appeal to your advantage by creating precise yet brief videos that showcase all the crucial elements of the property. Make use of real estate video editing services to transform boring raw footage into visual masterpieces that viewers will love. The more the views, the higher the chances of bagging that deal.
Increase Productivity
Convincing clients to buy or lease a house is no mean feat. You will spend your time emailing, making calls, posting on social media, taking potential buyers for viewing, and in the process, answering lots and lots of questions. Sometimes all this work does not yield much, and the house goes unoccupied month after month, sometimes even for years. You’re busy but not necessarily productive. When you create a video, you provide all the details that potential clients need. You don’t have to keep repeating them to every individual client, saving you time and enhancing engagements.
Build Credibility
Buying or leasing property is a huge decision. Individuals and families seeking to make this move often conduct in-depth research on the real estate company before initiating contact. When you create a video, you have an opportunity to introduce yourself and your business and make a connection with potential buyers. Once you establish your credibility, clients will be hanging onto every word.
Remember, for those buying houses, this is a decision of a lifetime. They’ve probably saved for years to get here. Getting someone they can trust in the property acquisition process is like hitting the jackpot. By creating quality videos, you can establish yourself as an authority in this sector and watch clients stream your way.
Benefit From SEO
You may have noticed that when you carry out a Google search, videos frequently appear at the top of the list. Ensure that you use the appropriate keywords as the title of your videos, and your content will be highly ranked by the search engines. People generally trust companies that pop up first on Google.
When your business is among them, you will benefit from the organic traffic, which you can then convert into paying clients. Unlike other types of advertising where you reach out to anyone, search engines bring you people who are interested in your kind of products, which results in a higher conversion rate.
Get Value for Money
Video production may cost you at the beginning, but in the long run, it is one of the most effective marketing methods in real estate. Once you create a good video, you can use it for years, provided the details of the property remain the same. Remember, in video production, editing makes all the difference. Professional editing can turn regular footage into a top-notch video.
You don’t necessarily need sophisticated equipment for your real estate video. A basic video camera will do. By all means, invest in the editing process. Go for a video editor who offers a monthly package, which makes it easier for you to plan your budget.
Final Word
This list is by no means comprehensive of all the ways in which real estate videos can boost your business. If you were wondering if video marketing will work for your real estate project, this is your cue to give it a try. Once you do, watch your fortunes change for the better.
