While numerous businesses utilize video content for their promotional strategies, some consider it a necessity for stepping up. And the good thing is it works just so, which explains why some of the unique video marketing content there is 3D animation. This style is an advanced version of its 2D counterpart, meaning its impact on viewers is greater. And today, it’s a style that has seen significant preference across industries, which explains why the global 3D animation industry was valued at $20.40 billion in 2022.
What is 3D Animation?
3D animation is an advanced technique in graphic creation that focuses on using motion to animate characters. The term “3D” means “three-dimension” and explains the imaging style of the method during creation. Initially, this style was generally adopted by games, films, and TV shows, but today it has seen broader uses across platforms, including education and marketing.
3D animation is usually generated in specialized software capable of creating the illusion of movement its subject requires. The process takes three steps;
- Modeling, where the subject for animation is generated. Usually, a modeling tool is used, but the character can also be scanned into a complete object on a computer. Afterward, textures are added to make it look more realistic;
- Layout and Animation, where the character is positioned and animated into a chosen scene. A set is built, and objects are added to create the structure; then, the objects are animated through motion capture or keyframing. And finally;
- Rendering uses specific software to generate the scene to produce the finished image. This requires a specialized computer and can be done to create a chosen art style or copy more realistic results depending on the project requirements.
While the process may be a few, 3D animation requires lots of planning and work. As such, 3D artists (that’s what those who make them are called) are usually meticulous about the tasks, spending considerable time designing the project as per the client’s specifications. Overall, the results are generally spectacular since this animation style has limitless potential for flexibility and creativity.
Uses of 3D Animation
As previously mentioned, 3D animation has gained massive ground in today’s world, featuring content across industries. It’s why you’ll find that 3D animation services are regularly commissioned by companies in tech, finance, healthcare, commerce, retail, real estate, banking, legal, manufacturing, and of course, film sectors. But a general compilation of its uses can be categorized thus;
Marketing
Many businesses pay graphic experts and companies to generate specially-designed 3D content for their promotional campaigns. It’s why you’ll find such styles of videos in ads, banners, landing page videos, simulated promo videos, and many more. The 3D art style is especially famous in the tech world today, particularly in digital currency and app design.
But it also features many times in other sectors, like medicine which often relies on realistic animation to promote their services.
Education
Learning on different levels can be enhanced using 3D animation, and this is something we see a lot in today’s world. Realistic scenarios are generated to give viewers more insight into relevant subjects, thus boosting the topic’s retention potential. It’s why many explainer videos, online tutorials, and digital product-based how-to’s and what-is videos heavily utilize 3D animation. It’s also been discovered to contribute to faster learning in younger and less-attentive minds.
Entertainment
Because its creative potential is virtually limitless, 3D animation has allowed entertainers to create sensational stories. Its technology allows new universes to be made, new worlds explored, and even fictional creatures to be generated however the creator wishes. Through 3D, powerful stories can be told with compelling visuals most people only dream about.
Design
Many industries rest on 3D animation processes before concluding on product designs. From buildings to vehicles, machines, equipment, and even toys, animators can first weigh their design concepts in the virtual world before committing to production. Even today, 3D printers have become a thing, showing how crucial the design stage is for any production task.
Benefits of 3D Animated Videos
There are valid reasons why businesses today consider 3D animation videos. And these benefits explain why tons of brands today are heavily invested in the craft for their marketing and awareness plans.
- Attention-Grabbing: With catchy visuals and attractive characters, it’s hard for anyone not to give 3D animation videos a second, longer, and even more curious look.
- Interactive: 3D animation videos employ fascinating ideas and effects to tap into the viewer’s imagination, creating an interactive experience between them and the brand in focus.
- Traffic-Boosting: The powerfully attractive visuals generated by 3D animation give any video more edge in getting noticed, which drives attention to the source website or landing page.
- Flexible Branding: Its imaginative possibilities mean you can create a unique personality for your business through creative branding options.
- Cost-Effective: The animation production of 3D means businesses and brands can discover possible flaws in proposed products and correct them before the final show. This reduces the chance of losses and helps them hit complete accuracy.
Where to Get 3D Animation Video Production Services
Many businesses and firms include 3D artists in their design teams, and they focus specifically on such tasks. Others without such an extensive crew solicit freelance artists to achieve their 3D animation video tasks. But while individual artists are generally less expensive, they don’t always offer related services usually needed to improve the quality of the finished work.
But with a video production agency, you get complete service on 3D animation videos. The best firms, like Zelios Agency, include necessary stages in animated video production like scripting, storyboarding, and illustration. And while most other firms sit on the pricey edge, Zelios Agency tailors the production cost to suit the client’s budget, giving you a chance to gain ground in the business. Plus, their experience means every 3D animation video project is monitored and revised when needed until the final production and delivery.
