Running a successful online store is not just about having great products. Behind every top e-commerce brand is a smart setup of tools, platforms and systems. These tools help manage everything from inventory to customer service and allow brands to scale without losing control.
If you’ve ever wondered how big e-commerce brands keep things running smoothly, the answer often lies in their tech stack. These tools allow them to automate tasks, make better decisions and focus on growth rather than spending hours on manual work.
Let’s explore the tools that top e-commerce brands use every day to run their stores efficiently and grow with confidence.
Website Platforms: The Storefront Foundation
Shopify
Shopify is one of the most popular e-commerce platforms in the world. It’s known for being easy to use and reliable. Big brands like Gymshark and Kylie Cosmetics use Shopify because it offers fast performance, mobile-friendly design and thousands of apps for custom features. Shopify also handles hosting, which takes one more thing off your to-do list.
WooCommerce
WooCommerce is a plugin for WordPress and is popular with brands that want more control over their site. It’s flexible and open-source, which means you can customise it completely. Brands that already use WordPress for content often choose WooCommerce to keep everything in one place.
BigCommerce
BigCommerce is built for fast-growing brands and businesses that sell to both consumers and other businesses. It supports advanced features like custom pricing and multi-channel selling without needing too many apps.
Inventory and Order Management
TradeGecko (now QuickBooks Commerce)
Managing stock can be hard when you sell on different platforms. That’s where tools like TradeGecko help. It lets you track inventory, manage suppliers and handle orders all in one place. It’s great for brands with multiple warehouses or stores in different countries.
Skubana
Top brands often use Skubana to connect their fulfilment, sales and data. It pulls information from all your sales channels, automates order routing and helps you avoid running out of stock. This keeps customers happy and reduces costs.
Price Management Tools
Seller Snap
As mentioned earlier, a repricer is a game-changer for sellers on marketplaces like Amazon. It helps brands adjust pricing automatically based on rules you set. This helps you stay ahead of competitors, protect profit margins and improve your chances of winning the Buy Box.
Many large Amazon sellers rely on repricing tools because manual price updates just aren’t fast enough. Repricers work 24/7 and remove the guesswork.
Customer Experience and Support
Gorgias
Gorgias is a customer support platform built for e-commerce. It brings emails, chat and social media messages into one dashboard. You can automate replies to common questions and track customer history easily. Top brands use Gorgias to deliver fast and personal support without needing a huge team.
Tidio
Tidio combines live chat with AI chatbots. It helps answer questions in real time and can guide customers through the buying process. If someone has a problem or just needs more information, Tidio ensures you don’t miss a chance to help.
Marketing Automation
Klaviyo
Klaviyo is one of the best tools for email and SMS marketing. It allows brands to send messages based on customer behaviour like abandoned carts or past purchases. Klaviyo also provides deep data insights, helping you improve open rates and conversions. Brands like ColourPop and Huckberry use it to build strong customer relationships.
Omnisend
Omnisend is another great tool for automating emails, SMS and even push notifications. It’s known for its easy-to-use templates and pre-built automation workflows. Many growing brands choose it for its balance between features and simplicity.
Analytics and Reporting
Google Analytics 4
Top brands rely on solid data to make smart decisions. Google Analytics 4 tracks how users behave on your website, what products they view and where they drop off. It helps you find ways to improve your store and increase sales.
Glew.io
Glew connects your sales, marketing and product data to give detailed reports. It shows which products are most profitable, which customers are most valuable and where your marketing budget works best. This kind of insight is essential for scaling up.
Shipping and Fulfilment
ShipStation
ShipStation helps you manage shipping across multiple carriers and platforms. You can print labels, track shipments and send updates to customers automatically. Brands use it to save time and reduce fulfilment errors.
Easyship
Easyship offers smart shipping solutions with real-time rates and global fulfilment options. It also handles duties and taxes for international orders. This is important for brands looking to expand into new markets.
Top e-commerce brands don’t rely on luck. They use the right tools to run smarter and scale faster. From platforms like Shopify to automation tools like Klaviyo and repricers that handle price updates, these solutions free up time and reduce errors.
If you want to compete with the best, start by building a tech stack that supports your goals. Focus on tools that save time, help you make data-driven decisions and improve customer experience. Whether you’re just starting or ready to grow, the right tools can make all the difference.
Take a cue from the pros. You don’t need a big team to run a big brand – just the right systems in place.
