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What Is Local SEO and Why Does Your MSP Company Need It?

Your managed service provider, or MSP, business is struggling to attract new clients. You’re ready and waiting, but it seems like local businesses just aren’t reaching out.

What’s gone wrong?

If you aren’t getting the leads you need, it’s probably because your business isn’t focused on local SEO. What is local SEO? Simply, it’s a type of SEO that helps your company get noticed in local search results on platforms like Google.

With the right local SEO strategy, you can give your MSP business the success it deserves—here’s why local SEO matters and how you can use it to help your company.

Why Does Local SEO Matter?

The first thing to think about—why is local SEO important for MSP companies?

The MSP industry is a competitive one, with plenty of companies competing for clients. If a business is in need of IT support and is thinking of hiring an MSP, they’re likely to search for a company in their local area.

No business wants to work with IT services that are miles away—they need local, in-office support for their growing company. This means location is a huge priority to businesses in need of MSP support.

This means potential customers are searching for terms like ‘MSP in (your city name)’ or ‘local MSP company near me’. You want to ensure your company is found by clients before they come across your competition, which means you need to take advantage of local SEO.

This will give you a leg up and is sure to help you generate new leads and grow your business.

How Can a Managed Service Provider Improve Their Local SEO?

If you’re new to SEO for MSPs, don’t worry—it’s not as complicated as you might think! Even if you’re a beginner, there are a number of easy steps you can take to get going. Along with SEO, if you are interested to learn all other concepts of Digital Marketing, check out Online Digital Marketing Course


Here are a few of the best ways to improve your search engine optimization.

Claim Your Google My Business Profile

Have you set up your Google My Business profile? If not, do this first–it’s a free resource to help local business owners get found by customers in their area.

It’s a business directory that allows your business to be found on Google Maps, but it also allows customers to see key information at a glance, such as your opening hours, business location, and customer reviews.

With an optimized Google My Business page, it’s easier to get discovered by new customers in your area.

Use Local SEO Keywords on Your Website

When building or updating your website, you need to focus on local keywords. It’s a top marketing technique, because it will help your website rank higher in local searches.

If you’re based in Detroit, for example, then you want to use the name of your city and state in your website copy and in blog posts. Over time, search engines like Google will pick up on this and your website will start ranking when people are searching for MSPs in Detroit.

You don’t want to overdo it though, as using excessive keywords is known as ‘keyword stuffing’, which Google doesn’t like.

Create Local Landing Pages

Local SEO is great, but what if you’re trying to attract customers in multiple locations? No problem–you can create local landing pages, so that potential customers are taken straight to the information relevant to their city.

Landing pages can be an effective marketing tool, but they can sometimes be complex to set up—consider working with a marketing agency that specializes in MSPs to help you out.

Focus on NAP

To rank highly on Google, consistency is king. This means you should always focus on NAP.

NAP stands for name, address, and phone number. When entering your NAP details online, you should always be consistent to ensure they’re identical each time.

For example, don’t interchange St and Street when typing your address, as this can confuse both Google and your users. If your business relocates and your contact details need to be changed, update them all at once and be sure to communicate the changes clearly to your clients.

Build Backlinks to Your Site

Another great way to increase your local SEO is with backlinks. Links back to your website from other websites are a signal to Google that your website is of a high quality.

Writing guest blogs or articles for other websites and companies can be an effective way to increase your number of backlinks.

Track Your Results

Using a tool like Google Analytics, you can track your SEO and see what’s working—and what isn’t. If you’re going to invest in local SEO, it’s important to also track your results and see which keywords your website is ranking for.

Although it can take some time to see results from SEO, you should start to see your website traffic increase within a few months.

Improve Your MSP With Local SEO

If you’re ready to see an increased number of leads and more clients, then local SEO can be just the thing to take your MSP to the next level. With SEO experience, you can work on the tips above, but otherwise, it can help to hire a marketing company to help you get started.

While local SEO is a long-term investment, it’s one of the best ways to build up consistent organic traffic to your website. Once you rank highly on Google, your web traffic will increase and with that comes lots of new leads!

Get started today by learning more about local SEO and doing an audit of your current SEO strategy, working out what can be improved.

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