How effective is a marketing strategy without the use of videos? Well, the answer is quite clear: not very effective.
Keeping in mind the virtual era we’re living in, if you don’t include video marketing in your campaign, chances are you won’t make it very far.
Nowadays, the fastest way to promote something is by using the power of the internet. However, as technology, data, people, and trends continue to evolve, the marketing industry has been forced to do the same.
And this year, different companies have found new ways to advertise their brand with huge success using video marketing. And now, you’re about to discover the latest video marketing trends you might’ve been missing out on, so don’t go anywhere!
Social Media Stories
In 2016, Instagram released one of the platform’s smartest features called “Stories.” Since then, Instagram Stories have become a powerful marketing tool. Thanks to that, it has inspired other social media platforms to release similar features.
These stories are incredibly engaging. Not only are they good for capturing people’s attention, but they’re also great for interacting with the audience. Stories provide tools to help communicate with your audience. For example, Instagram has polls, quizzes, Q&A sessions, and voting systems that encourage interaction.
Livestreaming was a hit, and its power increased drastically during the covid-19 pandemic. As a result, businesses have been using live streams. They use these to interact with their audience in order to gain constructive feedback.
These also stablish a trustworthy relationship and answer viewers’ questions.
Undoubtedly, interactive videos are making their way to the top of this year’s innovative marketing trends. It increases engagement with the viewer and hooks them onto your content.
Interactive videos include games, contests, challenges, and more. It’s a fun and dynamic way of creating a connection with the viewer and fueling their interest in what you’re posting.
However, coming up with the ideas and resources to create interactive videos can be a challenge. But, you can always hire video services to help you get the job done.
With the hectic lives everyone has, people are more convinced about watching short, brief videos than anything longer than 5 minutes. Take TikTok, for example. Tiktok is the fastest-growing platform by far, and it’s partly been thanks to how they’ve tailored their platform.
The key to creating short videos with killer content is to be able to capture the viewers’ attention within the first few seconds, making them want to watch more of your content. And, there are more chances of having the viewer finish watching your entire video than finish watching a 15-minute video.
Top Video Marketing Trends—Revealed
As you can see, videos are crucial for an effective marketing strategy, and learning about these latest video marketing trends will help you stay up to date.
Make those final tweaks to your marketing campaign using one or more of the trends listed above, and you’ll surely meet your goal! If you want to keep learning about marketing, keep exploring our website!