Amazon is one of the largest and most popular e-commerce platforms in the world, with over 300 million active customers and over 12 million products. Selling on Amazon can be a lucrative and rewarding opportunity for online sellers, but it also comes with many challenges and complexities.
Amazon account management is the process of managing and optimizing your Amazon seller account, including your products, listings, inventory, orders, reviews, advertising, and more. Amazon account management is essential for ensuring your success and growth on the platform, as well as for complying with Amazon’s policies and standards.
However, Amazon account management is not a static or one-time task. It requires constant monitoring, updating, and adapting to the changes in the market, customer behavior, and Amazon’s algorithms. As a seller, you need to stay on top of the latest practices and trends in Amazon account management, and implement them effectively and efficiently.
In this article, we’ll share some of the latest practices in Amazon account management, and how they can help you improve your performance and profitability on Amazon.
Latest Practices in Amazon Account Management
Here are some of the latest practices in Amazon account management that you should know and follow:
• Use Amazon Brand Registry: If you have a registered trademark for your brand, you should enroll in the Amazon Brand Registry, a free service that gives you access to various tools and features to protect and enhance your brand on Amazon. Some of the benefits of using Amazon Brand Registry are:
• Protect your brand: You can use Amazon Brand Registry to report and remove counterfeit or infringing products, listings, or reviews that use your brand name, logo, or images without your permission. You can also use Amazon’s Project Zero, a self-service tool that allows you to remove counterfeit listings directly, without Amazon’s involvement.
• Enhance your listings: You can use Amazon Brand Registry to create and edit A+ Content, which are enhanced product descriptions that include rich media, such as images, videos, or comparison charts. A+ Content can help you showcase your brand story, highlight your product features and benefits, and increase your conversion rate and sales.
• Build your storefront: You can use Amazon Brand Registry to create and customize your own Amazon Store, which is a dedicated page for your brand on Amazon. You can use Amazon Store to display your products, tell your brand story, and drive traffic from your ads, social media, or website. Amazon Store can help you increase your brand awareness, loyalty, and sales.
• Access brand analytics: You can use Amazon Brand Registry to access Brand Analytics, which are reports and insights that help you understand your customers, competitors, and market trends. You can use Brand Analytics to optimize your product selection, pricing, advertising, and marketing strategies.
• Optimize your product listings: Your product listings are the most important factor in attracting and converting customers on Amazon. You should optimize your product listings for both Amazon’s search algorithm and human readers, using relevant and specific keywords, clear and compelling titles, bullet points, and descriptions, high-quality and informative images, and accurate and complete product information. Some of the latest practices for optimizing your product listings are:
• Use keyword research tools: You should use keyword research tools, such as Urtasker’s Amazon Listing Optimization Service, to find out what keywords your customers are using to search for your products, and what keywords your competitors are using to rank for them. You should then use these keywords strategically in your product listings, without keyword stuffing or using irrelevant or misleading keywords.
• Use Amazon’s search suggestions: You should use Amazon’s search bar to see what keywords Amazon suggests when you type in your product name or category. You should then use these keywords in your product listings, as they are likely to be popular or trending among customers.
• Use Amazon’s style guides: You should use Amazon’s style guides, which are guidelines and best practices for creating product listings for different product categories. You should follow the style guides to ensure your product listings are consistent, accurate, and compliant with Amazon’s policies and standards.
• Use A/B testing: You should use A/B testing, which is a method of comparing two or more versions of your product listings to see which one performs better. You can use A/B testing to test different elements of your product listings, such as titles, images, prices, or features. You can use tools like Splitly, PickFu, or CashCowPro to conduct A/B testing on your product listings.
• Manage your inventory and orders: Your inventory and orders are the key factors in fulfilling your customers’ expectations and ensuring your customer satisfaction and retention. You should manage your inventory and orders efficiently and effectively, to avoid stockouts, overselling, late deliveries, cancellations, or returns. Some of the latest practices for managing your inventory and orders are:
• Use inventory management tools: You should use inventory management tools, such as Forecastly, RestockPro, or SellerActive, to track and manage your inventory levels, demand, and replenishment across multiple channels and warehouses. You should use inventory management tools to avoid running out of stock, overstocking, or losing track of your inventory.
• Use order management tools: You should use order management tools, such as ShipStation, ShippingEasy, or Ordoro, to track and manage your orders, shipments, and returns across multiple channels and carriers. You should use order management tools to ensure fast and accurate delivery, reduce shipping costs, and handle returns and refunds smoothly.
• Use Amazon’s fulfillment options: You should use Amazon’s fulfillment options, such as Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP), or Fulfillment by Merchant (FBM), to fulfill your orders on Amazon. You should choose the fulfillment option that best suits your needs, budget, and capabilities. You should also follow Amazon’s fulfillment policies and standards, such as the Seller Fulfilled Prime requirements or the FBA policies and requirements.
• Manage your reviews and feedback: Your reviews and feedback are the main sources of social proof and trust for your customers and potential customers on Amazon. You should manage your reviews and feedback proactively and positively, to increase your rating, reputation, and sales. Some of the latest practices for managing your reviews and feedback are:
• Use review management tools: You should use review management tools, such as FeedbackFive, Feedback Genius, or FeedbackWhiz, to monitor and manage your reviews and feedback on Amazon. You should use review management tools to solicit and collect more reviews and feedback, respond to negative or neutral reviews and feedback, and resolve any issues or complaints.
• Use review generation strategies: You should use review generation strategies, such as Amazon’s Early Reviewer Program, Amazon’s Vine Program, or Amazon’s Request a Review button, to encourage and incentivize your customers to leave honest and unbiased reviews and feedback on your products. You should also follow Amazon’s review policies and guidelines, and avoid any practices that could
