Communicating with customers has never been so simple. Or at least, it would be easy to think so when looking at all the opportunities that the internet has brought to companies. But the fact that there are more outlets, doesn’t mean that they reach their customers more effectively. In fact, it is easy to get lost in this omnichannel communication world. Sometimes, all you need is to think outside the box and to invest money where it counts the most. Let us explain how.
Communicating Through Newspaper Print
In today’s world, where almost anyone can start a business any day of the week, no matter where they are located in the world, businesses need to be able to differentiate themselves. Competition has never been so ferocious, and every company in the world wants to find itself on top of the Google search pages, regarding their category. But there can only be one. So while everyone is fighting to get there, a company also needs to think of ways where they know their information will be viewed and read. To create the element of surprise and to be found where no other competitors will be, they need to try newspaper print.
The process has never been so easy. A marketing manager or a communication officer can download a newspaper template on which it will place its images and texts and then transfer it to the printer, once completed. Although the first version should take longer to create, in order to make sure that the image it sends out matches the one management is looking for, the next ones will be child’s play as some of the articles and images will need to be changed while the rest of the design will remain the same. The only thing left to do is to choose the distribution route, which can be through a physical mailing, or inserted into another newspaper which already possesses a large readership, as examples.
Investing in a High Quality Customer Service
Where is the quality of communication most important for a business, in regards to customers? The title gave it away: customer service. This is where all people currently buying a product will direct their question if they have an issue, and it is also the main location where demands of potential new customers will come in. In other words, this is precisely where customers are gained or lost. If the employees in the department are not as good as can be at their job, a company can quickly lose market shares.
Constant training should be programmed for everyone involved inside customer service department, so that the quality keeps evolving instead of regressing. Also, management needs to listen in on calls, to uncover potential communication flaws that need to be addressed. And because we live in a technological world, it is crucial for all business to include an AI chatbot on their website and on other electronic platforms where they are present. This way, customer’s requests will be handled immediately, without having to wait for a representative to free himself, and more complex issues will be transferred to the latter, whenever the need arises.
