Congratulations on finally launching your custom website!
You have your domain, layout, content, micro-animations, and whatnot. But do you have website maintenance services? If not, you are not yet done.
Web maintenance is that part of web development which helps your platform stay relevant for a long time. It could be updating the software or creating new content; every upgrade that follows the launch falls under maintenance.
Many people tend to mistake separating it from the rest of the development. However, one would benefit from seeing it as part of the process. Without this necessary support, your website will quickly lose its functionality.
Here we curated a list of 6 vital web maintenance services you would need.
1. Creating New Content
Your website reaches customers through its content. By updating the platform with fresh content, you, as a business, will provide value to your customers. Content is not simply a bunch of words strung together or a series of photos and videos thrown randomly. It’s an effective tool for building credibility and customer relationships.
Some useful ways to provide valuable content are as follows.
- Revisit your old content and update them with new/updated information. This helps keep your content relevant.
- Post blog posts periodically so your customers have a reason to return to your website.
- Use multiple media to hold users’ attention. For instance, you can try a mix of podcasts and blog posts. It gives an elevated experience for your audience from passive reading.
A website with subpar content is a massive red flag. Seek a web design company in Melbourne if necessary, but don’t compromise with content.
2. Broken Link Corrections
The next essential web maintenance is verifying that all links take you to the correct location. External connections can be tricky as you will not know if a particular link changes or disappears completely. These broken links lead to 404 errors, which are rather pesky to the visitors.
That is why it is important to check all your external and internal links frequently and correct them if need be. However, it is a vastly laborious process as the links keep on building with time.
This is another reason to ask your web design company in Melbourne for maintenance support.
3. Search Engine Optimisation
SEO has kind of become a buzzword in the web development industry. However, it’s not a fad!
Search engine optimisation, famously called SEO, is the tool that lets you in on all the issues that influence your website’s rating on search engines. You can analyse your website for improvement areas if you have an SEO expert on your project. This will take your site’s searchability a long way ahead!
Keywords are one aspect that SEO relies on. These are the words that your website can be optimised for searchability on search engines. For example:
- You can edit your blogs and incorporate competitive keywords.
- You can also modify any landing page with relevant and well-performing keywords.
However, this is only one angle of SEO. There’s more an SEO expert can do for your website. Asking your web designers in Melbourne for SEO assistance is a great idea.
4. Statistical Analysis
One more vital web service to ensure your website’s success is analytics. Websites often use Google Analytics or other analytics software to discover how their platform connects with their target market.
For instance, you will get valuable insight on the following.
- The daily average number of unique users.
- Your visitor’s location and demographics.
- How long do visitors stay on your website?
- Click Throughs and conversions
- Page views
These are some of the major metrics you can ascertain from analytics. However, it is not useful to just have the numbers; you must also know how to leverage them. For this, many businesses hire dedicated experts.
If you can talk to your web designers in Melbourne, they can connect you with the right person for the job.
5. Maintain Regular Backups
Websites must have backups. This is your safety net in case of a hacker attack or power outage.
Moreover, the backups created must be saved somewhere else but not on the same server where it’s hosted. Your provider of web design in Geelong will prove to be rather helpful in this case. They will create backups periodically, mostly weekly, and store the files securely.
Because websites have essentially become marketplaces for businesses, a lot is riding on the safety of these platforms. Any disruption in the website services is a panic mode.
6. Updating Website Software
If you are familiar with content management systems, such as WordPress, you know how it automatically gets updated. If not, you will at least get notifications for the due upgrade.
However, if you have a custom website, things can be different from WordPress. Your provider of web design in Geelong has to test and update the website manually.
This is another reason to have web maintenance services even after launching your website.
Conclusion
These are only 6 of the reasons why you need web maintenance services. Other than these, there are many more to do after a website’s launch which necessitates an expert’s help. Improving page loading speed, fixing HTML errors, ensuring design consistency, and so on.
Make My Website is a great place to seek help with your web design. Their experience, dedication, and past work set them apart. If you are looking for recommendations, we truly believe MMW is your fit.
If you wish, you can also check their past works displayed on their website. It will give you a better idea and feel.
We hope you take our word and give your website maintenance serious thought.
