Just months after New York Fashion Week, Uplive and Hekka pushed the fashion boundaries once again with an elaborate swimsuit runway show.
For Miami Swim Week 2022, popular platforms Uplive and Hekka joined forces yet again to deliver Hekka’s latest swim collection to one of the world’s largest festivals of fashion. Taking place over a week and celebrating endless summer, beach bodies, and pool-side holidays, the annual event gathered hundreds of brands and designers from more than 70 countries.
Gathering over 20,000 professionals and enthusiasts working in retail, media, and design, the event combined technology, fashion, and fantastic scenery for an unforgettable celebration of fashion. Enhancing the experience, the Uplive app that recently celebrated its 6th birthday, provided the digital platform for all attendees to share their unique style and talents, as well as connect with their audience and supporters at the iconic Miami South Beach.
Uplive has been an advocate for celebrating diversity and inclusivity through innovative technology and commitment to enriching people’s lives through its environmental, social, and governance goals since it launched in 2016. Having recently celebrated its 6th birthday, the brand is now more eager than ever to support social causes, community development and emerging markets through content creation and global connectivity.
“As a platform for global performance and discovery, Uplive aims to both nurture and showcase creativity through this event”, shared Christine Xu, CEO of Uplive USA. “We’re pleased to join Hekka and showcase the top swimwear designers and fashion companies in the world, here at Miami Swim Week. Uplive recently celebrated its 6th birthday and we are now more than ever determined to be the premier video platform of choice for talented individuals and wild creative spirits”.
Continuing to support diversity, new talent and inclusivity through their events, Uplive and Hekka hosted supermodel, blogger and actress Yuvanna Montalvo (@yuvannamontalvo), and Latin superstar Juan Carlos Garcia P (juancarlosgarciap)
The Miami Swim Week 2022 runway launched “Style de Vie”, a 25-piece capsule collection of swimwear essentials and accessories. The lifestyle collection (from French) features swim suits, pool-side apparel, and summer accessories that aim to inspire more adventurous approach to holiday and travel fashion. “Style de Vie” includes full body and two-piece bikinis in sparkling summer colors, monochrome and stylish patterns. All pieces follow the ethos of the brand to support emerging fashion designers, promoting natural fabrics and organic lines that fit every shape and size.