Almost 50 percent of the world’s population are active social media users. That means that over 3.5 billion people have some or other active social media account that they use regularly, if not daily.
The next thing you should know is that there are over 60 million business pages on Facebook alone.
So, the question is, how does one stick out in a sea of competitors? How do you ensure that your brand gets noticed when there are hundreds of businesses that do the same thing you do?
Social media ads are an incredible way to increase brand awareness, keep reading to find out the basics.
Understanding and Creating Social Media Ads
The basis for any marketing campaign, whether it be online or traditional, is first establishing who you’ll be targeting with your advertising.
This is particularly important for social media ads because there are so many ways that your targeting can be misdirected depending on what you’re trying to achieve.
Generally, you’ll be wanting to do one of two things:
- You will be aiming to increase brand awareness through a higher number of likes and higher engagement
- Or, you’re wanting to increase traffic to your website and increase revenue
Sometimes, brands can be after achieving both which means that you have the opportunity to run different social media ad campaigns to achieve different results.
Choosing Your Platforms
There are an overwhelming number of platforms that you can choose from when deciding where your social media ads should run.
The trick is understanding the platforms and who uses them most.
You’re going to want to understand how Facebook operates, what is the purpose of Pinterest and how do people use it, how you get rid of bad Instagram habits, and many more. Once you’ve got a fair understanding of the platforms and who is using them, you can use this information and combine it with your audience research in order to create powerful social media ads.
What Is Important To Your Social Media Ad Campaign
At the foundation of your social media ad campaign are the platforms on which your brand can be found and where it has the largest, most effective presence.
For example, there is no need to run a campaign to increase sales on a platform where you’ve got no content. Work on building up some relevant, high-quality content so that as your social media ads reach more people and they find themselves on your various profiles, they get added value through the content they find.
Always End With a CTA, Like This
You’ll notice that you’ve now read this valuable article on social media ads, you’ve gained some insights that you didn’t have when you navigated here, and your interest has been piqued.
Now, what would the point be of this article if we didn’t ask you to do something in this conclusion? That’s what you need to do with your social media ads.
So, navigate to our business section where you’ll get much more valuable content for your brand.
