On Sunday, US President-elect Donald Trump announced that he will launch a new anti-drug advertising campaign to demonstrate the physical consequences of using drugs like fentanyl, and he repeated his threat to designate Mexican drug cartels as terrorist organisations.
“We’re going to advertise how bad drugs are for you. They ruin your look, they ruin your face, they ruin your skin, they ruin your teeth,” Trump said at a conference of the conservative group Turning Point in Phoenix, Arizona.
Trump provided few concrete facts regarding the ad campaign, which he did not appear to have addressed previously and compared to running a political campaign. He stated that his administration would spend “a lot of money” on the initiative, but it would be a “very small amount of money, relatively.”
The Trump transition team did not respond to a request for additional information.
Trump’s plan reminds us of Republican former first lady Nancy Reagan’s “Just Say No” anti-drug campaign in the 1980s, which encouraged young Americans to avoid drugs.
