The right packaging can take your product marketing and sales to the next level. How visual and physical elements define the box you use for your products must leave a lasting impression. However, second chances for making a great first impression never come around, so putting your best foot forward ensures you get it right from the get-go with your product packaging. Stock packaging will not deliver the desired impact. Generic boxing is affordable because it is mass-produced, but it offers a minimal range of sales opportunities and can harm your brand’s visibility.
That is why NPP custom packaging is an excellent and effective way of making your brand stand out and impress your customers, leaving a lasting impact on your business brand. But what is custom packaging?
What Is Custom Packaging?
Custom means uniquely tailored to suit something. Hence, custom packaging will be brand-specific, focusing on your business goals and needs. It takes you from going along with the standard, pre-made packaging methods and sets you up to modify (play with the colours, shapes, style, size, and other specifications).
But when you look at it from the customer unboxing experience, custom or branded packaging should be more than printed, colourful material for your products. It should make a statement and evoke a physical and emotional connection with the customer. Thus, the packaging must engage and delight your customers while helping them learn about the product, its benefits, your company’s values, and more.
Let’s review five ways your brand or small business can benefit from branding packaging;
1. Your First Impression
Whenever you think of custom packaging, remember that it must make a lasting impression. Therefore, it will be the first impression of the products you sell. Picture every customer’s reaction when they buy your product for the first time. Will it be something with an alluring presentation that’s nothing like they have seen before?
It is not, thus, how the product is boxed, the elegance of colours and design, but how it feels. The material you use matters because it should support the overall refinement you want with the custom packaging, making customers feel you are offering a quality, upper-tier product.
2. A Marketing Tool
How you market your business and product influence its reception. Do you want to make the product or brand seem cheerful, mysterious, or naturally top-tier? Any of these are possible if you get your custom packaging in on point. You must identify the perfect materials, colours, designs, size and style that embodies what your product is about. Then piece all of them together to form an interesting puzzle with the prize inside, and all that buy it what to open and see the contents.
In short, the packaging can be used to tell half the story about your brand and what it has to offer. It helps the brand connect with the customers because the packaging is a bespoke element in the brand’s personality.
3. An Experience
Unboxing is a user experience worth considering when determining the branded packaging you want. Remember, you have different people opening the same package. It perhaps is the first physical connection the customers have with your business as they touch, feel, and open the box.
On the other hand, your brand promoters will also leverage the custom packaging’s aesthetics to market the product, which might be a first experience with the brand for many potential new customers. In short, there is a social component that makes make buyers believe they will experience something incredible from the unboxing to when they use the product.
4. Product Distinguishment
Packaging boxes must have the business name, product name, brand logo, or all these; it would be unthinkable to exclude one or all of them. But then other chief elements must stand out, making anyone who glances at your product know it is from your company.
Come up with iconic packaging, identify the design, hues, log/name display, and other details to the level that the packaging holds a distinctive value. You could take a different route where the packaging supports a cause like “going green” by incorporating biodegradable or recyclable materials.
5. Worth The Investment For Small Businesses
Branded packaging means your products will have a slightly higher price tag than those in stock or standard packaging. While it might sound feasible for established companies, small businesses can also gain from investing in custom packaging.
The unique design, textures, and stylish print that create a lasting impression elevate your brand’s image and what you have to offer. Hence, going the bespoke boxing way for your products is worth the incremental investment for your small business.
So, is custom packaging right for you?
In a world of standard, bland boxes, uniquely tailored packaging design stands out, and the boxes offer many benefits that put your company and products in a class of their own. But realizing these benefits demand you reevaluate your options and create a workable budget. Some of the key factors to consider include the following:
i). What is your target market (the customers you are eying)?
ii). What do the customers want from your product?
iii). What message or impression would you like to convey to the customers when they open the package?
iv). What is the overall experience you want for them?
The four factors summarize what we discussed above and highlight the essential areas to keep in mind when developing the perfect custom packaging for your products from companies such as the NPP Group. The four are intertwined, each giving the other relevance, all bearing significance as much as the products you will be boxing.
