Advertising your local business in Westborough, MA can take some skill and a good marketing campaign. You want to make sure that you reach the right customers at the right time, ensuring that you will be able to draw them in and get them to come to your store or business location. But how can you successfully advertise to local customers for your business?
There are a lot of methods that you are able to use to help you advertise your local business in Massachusetts. But picking the right ones will make a big difference and can help you to reach your customers to increase sales. Some of the best tips to advertise your local business in Westborough, MA includes:
Master Social Media Marketing
Social media is going to be one of the best tools that you are able to use to help you reach your advertising goals. Some of the channels like LinkedIn and Facebook are popular ways for you to interact with your customers and other business owners. Your consumer may look at your social media platform to learn more about you and for some fun interactions.
You need to take the time to complete a social media page and keep it up to date. This is a great place to interact with your customers, promote your sales, have seasonal offers, answer questions, and even have contests. You need to make sure that all of your posts are relevant to your local market to ensure that they can get something valuable from following you.
LinkedIn is a good option as well. You can use this to network with some of the other small business owners and entrepreneurs. This will open the door for events, collaborations, and even some partnerships with other businesses in your area which can be mutually beneficial to everyone.
Sign Up for a Local Directory
You can choose to submit your business profile as well as contact details to some industry-specific local listings. Most of these are going to be run by a professional organization. You can also do this with your local Chamber of Commerce. Review sites and even local directories can help to put you on the radar of local consumers and help customers find you.
Yelp Business Page is a good place to start with this one. Another option is to fill out your Google Business Profile page. This is free to everyone who would like to use it and will make it easier for you to reach local customers if you take the time to fill it all out. Fill out a few of these business profiles to help you reach your customers better than before.
Use Locally Targeted Ads
Including some local digital ads in your marketing campaign is going to give you a lot of access to some audience that you did not get in the past. The power of online ads is going to lie in the ability of it to target specific local audiences that match up with who you want. You can use a few options for this including pay per click, cost per click, and search engine marketing to help.
You will need to find the right mixture of these ads to help get it all done. You will need to consider who your target audience is from the start and then work from there to ensure that you reach the right people at the right time. There are so many ways to limit your audience or hone in on the right people to make sure that your advertisements are as successful as possible.
Consider a Direct Mail Campaign
While everyone seems to focus just on digital marketing, there is a lot of work that you can do with a direct mail campaign as well. When you promote your business to a local market, you will not want to rule out some of the traditional marketing strategies. Direct mail campaigns are still very effective and help you to reach those who may not spend a lot of time online.
Frequent internet users will see a ton of ads each day and they have gotten good at blocking them out and not getting the message that you want to send. Sending out a physical brochure could help you to stick out. In fact, research shows how that direct mail has influenced 87% of recipients to make an online purchase.
When you design your brochures, you can include important information including your contact details and business name. You may find that a coupon or a discount voucher can be a good incentive to help your customer come and see you. Don’t forget to consider the call to action so that the potential customer will know what steps they need to take next.
Grow the Email List
Email marketing has been around for a long time, but it is a powerful way for you to convert leads into customers, increase your customer retention, and drive brand awareness. In fact, 91% of companies report that a good email campaign is critical to helping their business be as successful as possible.
Email marketing is going to be even more effective when you take the time to segment out your email list. You can do this by interests, location, and age. You need to have a good plan in place to convince your customer to sign up for the email list. You can add a call to action on your blog content, at your business physical location, and on your website if you need to.
Choosing the Right Advertising for Your Local Business
You need to have a good idea of how your customer thinks and what will appeal to them the most. Choosing the right advertising will make a big difference and can help you reach as many people as possible. Take the time to look at some of the advertising options above to help you reach customers and see an increase in sales.
