TikTok is a rising social media platform, with over 1 billion users coming to it to upload videos, watch their favorite content creators, and promote themselves. While TikTok is a little more unique than other platforms, it does follow the same rules, mainly that if you want to succeed, you should look at your analytics.
Starting to drive your TikTok aсcount you will find that the system offers strict rules. If you follow them, you will surely get results. Do not forget that for the best ratings your content should receive likes, comments and other activities from users. Someone orders TikTok likes from Influboss, for example. This seems to be a good resource for getting activity. But why pay for what you can do yourself. Without much effort. Try.
What Are Analytics?
On social media, analytics consists of data you can use to take your account in a specific direction. In TikTok’s case, analytics measure essential factors such as growth, video play time, audience data, etc.
Analytics can steer the direction you take your profile. If your analytics are looking positive, then great! If they are negative, there may be a change to your marketing strategy you need to implement.
Is Analytics Accurate?
You may ask this question when looking at analytics. The answer is yes! TikTok uses several advanced tools to gather your analytics and present them as naturally as possible.
There are some exceptions, of course. Analytics can take 24-48 hours to update, which means that if you have a hit video, you may need accurate analytics immediately. You can come back and view them later. It is a thorough analytical approach that will help you to notice some gaps in the activity of both regular subscribers and just downgrade in general. Today, the world of digital technologies offers a huge number of tools, so before you launch a business on TikTok platform, it is worth getting acquainted with them. In general, it is very good that any social network works as a coherent mechanism. This allows you to adjust your profile and profit from interaction with the audience.
Where Can I Find My Analytics?
Finding your analytics is quite simple. On your profile, visit the top right corner and click “Settings and Privacy.” Select “Account,” then “Creator Tools.” There, you should see Analytics. If you’re on a desktop, it’s even simpler. Hover over your profile picture on the top right and click on View Analytics.
Categories
Once you open the analytics tab, you’ll notice that TikTok divides it into four categories. These categories are the following:
Overview
The overview gives you a comprehensive guide to your analytics during a specific time range. You can choose a custom range, or click on the readymade last week, month, etc. The overview gives you a generalized idea, allowing you to go deeper if you want to.
Content
Content analytics tell you more details about your videos and other content. Your best-performing videos appear there, giving you an idea of how well they perform.
Follower
The follower tab details an essential part of your TikTok: the people who follow you. How old are they? Where do they come from? When are they most likely to be looking at your videos? All of these questions and more are answered in this tab.
Live
If you’re into live streaming on TikTok, this category is for you. Here, you can see how many followers you’ve obtained, how many Diamonds you’ve received, and other vital stats.
Essential Stats for Each Category
Now that we’ve covered each category let’s look at several must-have stats.
Overview
Profile Views
Profile views are essential because they show how much interest in your brand others have. People are looking at your profile, which means it’s a good chance to give people an idea of who you are. Why are you getting many profile views but few follows? What can you do to entice others to check you out?
Likes, Comments, Shares
All of these are vital to your video performing well in the algorithm. If you need to get more of these, why is that? Can you give a good CTA to make people spread your video around?
Followers
This covers how many followers you’ve gotten within a given time frame. If your follower count has been decreasing lately, why is that? Have you done something recently to warrant this? Keep a good eye on your follower count to learn more about it.
Content
Trending
“Trending” shows your top nine videos with the fastest viewership growth within the past week. With this analytic, you can ask why these videos are doing well. Can you continue making videos that equal or surpass these videos’ success?
Play Time and Watch Time
Play time tells you how long people have spent watching your video. Compare it to the play time of your account as a whole to see which videos work the best. The longer someone watches your video, the better it is for you. If it’s low, your video could be better at maintaining attention. You must ask yourself why that is and then respond accordingly.
Video Views by Section and By Region
The Section category tells you where your traffic is coming from. Is it coming from an external link? A hashtag? Somewhere else? Knowing where your traffic is coming from will help you determine the best hashtags to use or what sites work best for promotion.
By Region will tell you where your viewers are coming from regionally. If you’re a local business, you likely don’t want viewers coming from far away. Is there a way for you to reach your target audience better?
Followers
Territories
This stat tells you where your followers come from. Once again, this tab is vital if you want to bring in people for a specific region.
Activity
When are your followers the most active? Some will be active during the day, while others like to burn the midnight oil. Ideally, you’ll want to schedule content when your followers are the most active, and these stats can help with that.
Videos and Sounds Your Followers Watch and Listen To
These two tabs can tell you what’s popular with your audience, other content creators, or current songs. To succeed on TikTok, keeping up with current trends is ideal. Trends come and go, so check this tab regularly.
Live Tab
New Followers
How many followers have you gained because of your live streams? Knowing this can give you better insight into what live streams work and which do not. Ideally, you’ll want to attract new people with each live stream you do.
Unique Viewers
These count how many users have viewed your video at least once. Knowing this can give you an idea of how many viewers you’re attracting and a better insight into which stream topics to pursue.
Diamonds
You can earn diamonds through live streaming if you’re over 18 and have signed up for them, which you can exchange for real money. If you’re live streaming purely for the money, diamond stats can tell you which videos work and which do not.
Should I Look at All The Stats?
There are many more stats than the ones we highlighted. These stats are the most essential. However, depending on your situation, you may disagree with that. It all depends on what you want from your profile and what you’re posting.
One consideration is calculating your engagement rates. Engagement is how often your audience interacts with your content overall. More engagement means you’re likely to be noticed in the algorithm, so you must calculate this.
However, figuring out your engagement rate can be challenging. People use several formulas to reach engagement rates. One example is adding your number of likes with the number of comments, then dividing it by the number of followers. Afterward, multiply by 100.
Another formula is the same as this one, but you add the number of shares alongside the likes and comments.
Final Thoughts
Analytics is an important tool for anyone who wants to grow their presence on the platform, whether as an individual or a brand. By using TikTok analytics, druggies can gain perceptivity into the performance of their content, including criteria like views, likes, shares, commentary, and engagement rates. This data can help druggies understand what type of content resonates with their followership and make informed opinions about future content creation. Also, TikTok analytics provides demographic information about the followership, similar to their age, gender, position, and interests. This information can be used to conform content to the specific preferences of the followership and reach a new cult through targeted advertising.
In conclusion, TikTok analytics is a precious tool for anyone looking to optimize their presence on the platform, understand their followership, and produce content that resonates with their followers. By using the data handed by TikTok analytics, druggies can ameliorate their performance on the platform and grow their followership over time.
