While casino and gaming sites like https://7slots439.com/en/ are in the process of using AI, the e-commerce industry has long used artificial intelligence to make strides in sales. Perhaps the best example is Amazon, but AI for e-commerce is part of our daily lives, not just in Amazon.
In this article, we will show you how artificial intelligence shapes customer behavior in the e-commerce industry. In the end, you can take the first steps to incorporate this technology into your marketing strategies.
1. Product Recommendations
Surely, there were many times you went to Amazon, and at the bottom of your search page is a recommendation. This occurrence is possible because of AI.
The machine learns what you are trying to look for and makes recommendations that will give you better options.
These are the benefits of AI product recommendations to entrepreneurs:
- Easier product discovery for customers;
- Streamlining the experience;
- The customer gets personalized items in his feed;
- Higher conversion rate.
This type of AI is best for large stores. The technology makes it easier for a customer to find what they are looking for. However, this AI is not recommended for small stores that have few inventories.
2. Advertising Personalization
AI helps a lot in getting a product out there to the right market. All entrepreneurs who have advertised online know that the better the AI is, the higher the conversion rate is going to be.
Google, Facebook, Instagram—all of these companies and more use AI to personalize the ads that a consumer sees.
One good use case of this is blog ads. For example, if you are operating a blog and put ads in between your paragraphs, the ad code will detect what your site visitor or user is likely to be interested in. If there is an ad related to what that user is interested in, that particular block of ad will show to the user.
That is why if you search for rubber shoes and then read a review of rubber shoes, you are likely to see ads for rubber shoes in the same blog post. The ads are personalized, and you are likely to click and buy.
This advertising personalization increases sales for the advertiser. On the other hand, the publisher or blogger can earn more money if the user clicks on the ad. It is a win-win situation for both.
3. Chatbots
Although chatbots can be annoying at times, they do play a critical role in helping a customer navigate through the knowledge base of a company or a website.
Basic chatbots provide basic information, such as:
- Operating hours;
- Phone number;
- Location.
Sophisticated chatbots can do better than the basic ones. Chatbots today can provide links to useful articles to users. For example, if a customer has a question about SSL integration for this website, a chatbot can provide several links to instructional materials.
Because of this, the entrepreneur can save a lot of time and money. The company, like a web hosting provider, does not have to allocate human customer service representatives (CSR ) for this issue anymore. They can make use of the CSR’s time better — the reps only have to respond to escalated issues.
Even small businesses use chatbots. For example, many business owners on Facebook use the Messenger chatbot to answer basic questions. Although this is not strictly a high level of AI, it does make sense for business owners to just post these answers automatically instead of doing it manually every time there is a new customer.
4. Business Management
Many things run in the backend of businesses. Here are some examples:
- CRM;
- Sales Prediction or Forecasting;
- Customer Segmentation;
- Pricing Analytics;
- Content Management.
AI has so many uses. Nowadays, the bots store millions of data points about customers. The robots have properties for analytics, and they offer human users insights. As such, those who provide services can make better recommendations to the clients.
CRM tools with AI can help entrepreneurs spot buying trends. With this information, business owners can decide which products to add to their businesses.
Advertising management is also part of the backend processes in the corporate world. Many companies now use AI, like ChatGPT, to produce advertising copy or marketing plans. It is way cheaper to do this than pay an advertising agency.
People should not view AI as something that will take over the world one day. Instead, we should view this technology as something that will make jobs easier, more efficient, and certainly more effective.
The good news for entrepreneurs is that they can access AI at a fraction of the cost. Today, there are many AI tools you can use for free, or at a low price, and integrate them with your online store, especially if built on the Shopify and WooCommerce platforms.
