Melbourne is the land of startups and businesses, and marketing strategies in the Capital of Australia are what keep these brands at profitable ends and help with lead conversions and traffic. How?
Multiple brands are delivering the same product or service and striving to get the top ranks! How is all this hassle possible? Probably with effective Melbourne marketing strategies, specifically logo design strategies that help with easy differentiation, memorability and authenticity.
We all know the importance of marketing in Melbourne’s competitive landscape but often miss the details of small marketing strategies like logo designing while going through the holistic approach.
In this blog, we will explain the unbiased psychology of logo design in the Melbourne market, explaining the benefits of logos for Melbourne-based companies.
Overview of Logo Design Psychology
A logo is more than just a graphic or visual element for your brand. It is the face of a brand that is proven to have a powerful impact on the customers and influences their purchasing behavior.
Logo design is further divided into various segments – including color theory, shape and object psychology, and use of the spaces. Along with the design elements, it also depicts the understanding of the target audience, the company’s values and mission.
Impact of Colour Theories on Logo Design
Colour theory is the most important element of the logo design because each colour is associated with an emotion, which delivers an instant impression of the company to the audience.
- Red – Symbolising excitement and energy.
- Blue – Sumbolises reliability and trustworthiness.
- Green and Red – Professional and serious tone.
- Blue and Yellow – Energetic and cheerful feeling.
Therefore, Selecting a logo design colour defines the brand’s target audience, its deliverables, and the message they want to deliver with the monogram.
Impact of Shapes and Symbols on Logo Design
A logo comprises different shapes and symbols that set the feel and tone of the brand, which communicates the brand’s message. Whenever we motivate any symbol, our mind first memorises the shapes and symbols of the design. Whenever we think of Nike, a swoosh sign strikes and while thinking of Adidas, three lines strike- explaining the power of shapes and symbols.
Moreover, a brand with geometric shapes reflects a secure and reliable brand, whereas a brand with organic shapes reflects a friendly and approachable brand.
Role of Typography in Logo Design
After colour, shapes, symbols and colours, the next thing that completes the logo design is the typography, which includes text, text size, text font and text colour. The appearance and style of the text convey brand values and personality, which helps it stand out from Melbourne’s competitive landscape.
Negative Space in Logo Design
One of the other significant elements of logo design is Negative Space. It is the empty space between all the elements mentioned above, which itself depicts the brand’s message and values. One of the most hyped examples of negative space use in logo design is of FedEx logo.
In this, font, text, text size, colours, shapes and symbols, all these elements can be seen. If you carefully notice the logo, a small arrow has been made between E and X, with the effective placement of the letters. However, This unused canvas space depicts the brand’s message of express deliveries.
How to Implement Psychology of Logo Design in Melbourne Marketing?
While going through the details of logo design psychology, it seems easy to understand all these basics and finalise each item for your brand. But, implementation remains a challenging task, which determines the overall effectiveness of logo design.
Implementing the elements of logo design psychology requires expert logo design professionals’ assistance as they can only seamlessly place and use all the ingredients to develop a customer-centric design.
On the owner’s end, you must finalise the colour, design, overall theme and your brand’s details to the logo design professionals in Melbourne. The experts then use these details to craft the logo design that helps with customer traffic, impressions and long-term memorability.
Conclusion –
After finding out the details of logo design psychology and the different elements covered, it can be concluded that logo design is the most essential and initial element of marketing, which helps create the first yet the most effective impression on the customers.
If your Melbourne-based brand is also struggling with the customer’s attention and traffic, getting your logo designed or redesigned with the help of BrandVillage graphic designers in Melbourne can help you. Connect with the experts now to learn more.
