One of the key principles of a successful business is to be where the target audience is looking for you. And today it is the Internet. More and more people turn to the network to solve their consumer problems, and more and more people look through reviews and information about the company on the network and only then buy. If you still work exclusively offline and doubt how important digital marketing is, read this article. Maybe your opinion will change.
Why is digital marketing so important?
A few facts in favor of “numbers”:
- About 60% of the world’s population is already online. Three-quarters of them buy something online every month.
- Almost 4 billion actively use social networks.
- 61% of buyers are looking for information about services and products on the Internet.
- 97% of them read reviews and reviews online before making a purchase decision.
- More than 70% of the solvent audience are active Internet users, spending more than 6 hours online daily. 55% use mobile devices for this purpose.
With the vast majority of people spending a significant amount of time online, whether they’re at work, at home on a desktop computer, at school on a laptop, or waiting at the airport with a smartphone, digital marketing is important for business by providing organizations with a more effective way to promote themselves. It also provides a more efficient way because it does not involve the costs that often come with traditional marketing. Costs that often include printing brochures, delivering promotional mailings, and paying for billboard advertising. By reducing costs, online advertising enables organizations to generate higher revenues.
The role of online marketing
If you still don’t understand why digital marketing is so important for businesses, let’s take a closer look at the 5 key tasks it solves.
- Attracting customers via the Internet
Social networks, e-mail, regular visits to various sites – all this is firmly included in the life of a modern person. And on the Internet, it is much easier to find and hook your client than, for example, on TV or by distributing leaflets in crowded places.
A certain complex should work here, for example, a website + social networks + search results.
- Brand development and increasing awareness
If you are a new company or launching a new brand, then you simply cannot do without a digital marketing company Lounge Lizard. And here the importance of digital marketing is as follows:
- On the Internet, you can quickly find your target audience. And the geography of your work and, accordingly, the coverage, do not play a role.
- Trust in companies about which you can find information on the Internet. Even if you have a mega-cool product, but you are not online or even mentioned, most users consider you unprofessional at best, and at worst – fraudsters. And in such conditions, there is no need to talk about a decent level of sales.
- Expanding the geography of sales and coverage of the target audience
When promoting on Internet, there are no limits to the coverage of the target audience. Your ad or advertisement can be equally seen both in your area and in another country (and here it all depends on the settings of the advertising campaign).
Thanks to this, it becomes possible to sell more by working with orders online. It is not necessary to create a full-fledged online store. Many stationary stores have business profiles on social networks through which they sell their goods.
- Result-oriented sales promotion
Isn’t it a dream for business? Management can monitor every movement, analyze the results and look for other ways within the same system.
Suppose that a certain keyword is not performing – an SEO specialist can quickly identify this with the help of special tools. He can then use new keywords after analyzing their attractiveness in the search engine.
Traditional marketing processes are unable to provide such accurate, result-oriented advertising tools.
Digital marketing tools like Google Analytics help you visualize the results and take the necessary action immediately. This saves you money.
- Detailed analytics of the audience and its behavior on the site
One of the features of Internet marketing is its digitization – the availability of special tools allows you to conduct accurate analytics, receive and evaluate various indicators, for example
- the resource from which the visitor came to the site;
- the number and depth of pages viewed;
- total time spent on the site;
- conversion, etc.
When working with social networks, the set of metrics will be somewhat different (this applies to business accounts).
The realities of today are such that no company can successfully exist in the market for a long time if it does not use Internet marketing tools.
In order to use the available budget as efficiently as possible, you should clearly formulate goals and specify them. Digital marketing is about a systematic approach to promotion. The ability to collect analytics allows you to quickly make any changes to the activities carried out. If you still do not understand why is digital marketing important- try to implement a digital strategy for your business or negative google bewertungen löschen, and you will feel pleasant changes.
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