The online gambling industry in Australia, despite following and integrating global trends, has its own nuances. Dating back to 2001, the Interactive Gambling Act set serious restrictions on most forms of local gaming on the Internet. But, the requirements mostly apply to gambling operators. No one prohibits players from enjoying real money games, but only if such persons are at least 18 years old.
With Aussie punters being able to use the services of sites that do not violate the local laws of their country (for example, Ozwin), they have the opportunity to choose from such platforms. There is a lot of choice, so it is very difficult to do without third-party assistance. In this situation, promotion by Influencers can be one of the effective assistants.
How Influencers Can Help Gambling Brands
In the past, online casinos and bookmakers used to promote their services on their own. Often they attracted (and continue) to attract celebrities and athletes for this purpose. But, in recent years, a new powerful trend has emerged, when a large number of new users come to the gambling site, thanks to influencers.
So, who are influencers? Well, they are bloggers, vloggers and other media personalities who have gained fantastic fame on social media. They have a huge number of followers who follow their recommendations, so they can be potential customers of online gambling operators, for example, Ozwin casino.
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Through the involvement of Influencers in the development of their business, gambling operators add a human connection to their marketing campaigns. With their help, companies promote their branded content and increase their reach.
Here are a few other aspects in which influencers bring serious benefits:
- They increase the conversion rate of gambling platforms due to the fact that subscribers follow their recommendations;
- Potential customers of online casinos trust the influencers they subscribe to. This contributes, accordingly, to the growth of trust in the gambling operator;
- With the help of influencers, casinos can build a content strategy for different terms. This contributes to the growth of interest in their services, thanks to the fact that partners generate catchy content on social networks.
Among the famous Influencers is Francine, also known as Lady Luck. She has over 203,000 subscribers on YouTube. In addition, she actively maintains accounts on Facebook, Instagram and TikTok. The girl concentrates her content on jackpots and useful tips for gamblers.
Another respected influencer is Doug Polk. He is a former professional poker player with vast experience. His knowledge is invaluable to the thousands of people who follow his YouTube channel and watch his Twitch streams.
The third example is probably the most famous gambling influencer in the world – Dan Bilzerian. His instagram account has over 32 million followers. The man demonstrates a luxurious lifestyle and specializes in poker content.
So, influencers are a powerful ally of gambling platforms these days, and that applies to the Aussie audience as well.
What is Ozwin Casino?
One great example of a gambling operator that is successfully growing their business in Australia through social media is Ozwin casino. This brand not only relies on legality, high quality and variety in its services. It also emphasizes its serious presence on social media through the full array of channels available.
The company has been operating in Australia since 2020, emphasizing its efforts to develop in the local market. It complies with all local legal requirements and does not allow anyone under the age of 18 to enjoy its services.
Payment Tools
Influencers are well versed in online gambling, and many of them are able to share useful tips on how to avoid the pitfalls of playing for real money. Before you can play, though, you need to create an account on the site and fund your balance. Say, active Ozwin login data will allow Aussie punters to access their member area at any time of the day. They can pick any of these payment tools to make a deposit:
- MasterCard;
- Visa;
- Discover
- Neteller
- Skrill;
- Bitcoin;
- Litecoin.
The operator provides instant top-ups and does not charge fees from its Oz punters. The minimum deposit amount ranges from 10 to 25 AUD depending on the payment option selected. Withdrawal of funds is carried out using Bitcoin and Wire Transfer. In the first case you will receive funds instantly, in the second case you will have to wait up to 15 days.
Gambling Lobby
It is important to realize that influencers are human beings too, and they cannot guarantee that their subscribers will win. They are only promoting the services of a particular site where players will have chances to grab cash if they are lucky. The decision is always left to the individual.
If we have already given Ozwin casino as an example, it is right to do so further on in this manual. This operator offers its Aussie customers a choice of 140+ titles. All of them are categorized as follows:
- Pokies and slots;
- Video Poker;
- Specialty;
- Table Games;
- New Games;
- Progressives.
The whole array of amusements was provided for the operator’s portfolio by one of the most famous developers in the online gambling industry – Realtime Gaming (RTG). This company was established in the 1990s of the 20th century, and for more than twenty years has been creating cool games and providing them for the needs of Aussie casinos.
Conclusion
In recent years, the importance of influencers in the development of gambling has seriously increased. This is due to the growing influence of social media on people’s daily lives, and the expansion of available contact channels between online casinos and their potential customers. Brands such as Ozwin casino follow the trends and apply a full range of legal tools to develop their business in Australia. It is no coincidence that the popularity of this operator is extremely high.
