When we talk about marketing, it is important to review the processes that allow us to physically have the arts to promote products and services. In this article we explain everything about digital printing , its effectiveness and the trends that are occurring around the world.This is the methodology applied by many ghostwriting services.
What is digital printing
By digital printing we refer to the process of reproducing a digital file on any type of material , including but not limited to paper, vinyl, fabric, cardboard. Without a doubt, it is a high-quality technique that allows you, practically instantly, to have the material in your hands.Conventional reading has been thereby reduced due to the introduction of ebooks.As a result many ebook writing service have sprung up.Although this is a process that emerged in 1993, today it is the preferred printing method for many. Clear examples of digital printing are the images or documents that you obtain with a laser or ink printer.
Trends in the world of digital printing
The digital printing market is very broad. Hence the need to divide it into a series of segments that include:
- Printing process: electrophotography or ink
- Application: books, commercial printing
- Packaging : labels, corrugated packaging, cartons, flexible packaging, plastic packaging, metal packaging
- Geography: North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Of course, trends in the world of digital printing will vary from segment to segment. Well, printing a book will never be the same as printing a label or packaging. But, broadly speaking, below we explain what trends are occurring at the moment.The first thing you should know is that more and more companies and clients are turning to digital printing as a mechanism to publicize their products and services, and differentiate themselves from the competition.
Hence, the sector is always seeking to increase the efficiency and quality of products , while reducing costs. In fact, quality is increasingly a demand from clients, who have left behind requests for large print runs and are focusing on shorter but higher quality runs.
On the other hand, there is the transition from the use of offset to large format digital printing that seeks to satisfy the need for advertising and provide greater customization and flexibility in designs. Until a while ago, billboards and any marketing material were printed using analog processes, but this has changed and now inkjet printing and sublimation has allowed the process to be much more efficient and provides companies with more possibilities for materials, sizes and at a much lower cost.
The use of neon colors combined with white to highlight a product or text on a material is also a trend . As well as printing on heavier papers , which greatly expands the possibilities for marketing professionals .
And you, have you thought about the next material you are going to print? How are you going to make it different from everything else out there?
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Examples: How brands have used digital printing
As we said above, digital printing allows for any number of formats and types of materials . But, to capture the attention of your consumers, it takes more than a good impression. It is key that you understand who your consumers are, what their “pain points” are. What goals do they have and what obstacles are in the way.
Below we leave you a series of examples of brands that have known how to combine all these elements and, as a result, have achieved memorable pieces with an excellent return on investment.
Frontline
This brand of products for the prevention of fleas and ticks in dogs and cats captured the attention of thousands by placing an advertisement covering a significant part of the floor of a shopping center. People from the floors above saw the buyers as if they were small animals moving all over the fur of a Golden Retriever.
Disgusting? A bit. Nobody wants their pet to be full of parasites. But, the objective was achieved. The brand managed to position itself in the minds of its ideal buyers.
axe
Not everything in advertising has to be huge, small but memorable things can be done. Such is the case of Ax and its Neo Attack campaign. If you don’t remember, it was about showing how women went crazy and chased after a man who had used Axe.Your impressions? Small extensions to the typical signs that announce emergency exits in different places in the metro stations.
Coca Cola
The “share a Coke” campaign is the perfect example that the combination of digital printing and creativity is the perfect complement for any brand.
In this case, the soft drink brand released a series of bottles labeled with the most common names of the moment. In addition, they invited consumers to share them with their friends, family and on social networks. The #shareacoke hashtag quickly went viral and the brand achieved hundreds and thousands of photographs generated by users around the world.
Advantages of working with digital printing systems
The success of digital printing has not been in vain, it responds to the great and multiple benefits it brings to companies and clients. In this article we are going to stop and explain 5 advantages, but we are sure that you can quickly think of additional ones.
It is a cost-effective printing method
The start-up cost of digital printing is considerably lower than traditional methods because less time is spent on each job. Hence, for many companies this is an affordable option that fits any marketing budget . Plus, it’s the perfect way to create physical mailers, brochures, packaging, coupons, and more.
It is worth mentioning that in the field of digital printing great efforts are being made to conserve the environment.
Digital printing is a fast service
Once you have the digital file ready, physical reproduction is really fast. In fact, the most time-consuming part of the process is the design, editing and adjustments prior to printing. This is because the printing is done directly from the digital file , there is no need to go through printing plates or separate the images into colors. For this same reason we see that many marketing professionals and companies prefer this option to offset.
Guarantee work of the highest quality
Digital printing guarantees a high level of precision, reducing the margin of error found in offset printing. This means that there is a possibility that you will have to discard a part due to inconsistencies with the original design.
Additionally, printing tests are done on the same printers where your project will be worked on. So you have guarantees of color accuracy and, if adjustments are needed, you can make them before starting the print run at the printing press.
The quantities to print depend on you
In offset printing, the price is usually determined by the time dedicated to the configuration of each project. But, as we have said, in digital printing this does not happen. It is a quick and low-cost process. Therefore, it gives you the possibility to choose if you want to print one unit, 5, 10, 100, 4000 . You don’t have to place hundreds of orders to make it worth the investment.
Flexibility in the materials to work with
Another of the great advantages of working with this type of printing technology is that it opens the doors to a world of possibilities in which you can choose different materials to print your designs. You can use clothing, t-shirts, wood, metals, plastics, papers of different weights and much more.
Allows customization of each print
This advantage is especially beneficial for marketers . We know the power of personalized messages, which is why we emphasize this point. Digital printing makes the customization process simple and cost-effective.
By allowing short runs of a material, it gives you the possibility of creating unique messages for each of your audiences. Whether you emphasize a need they have, a benefit of your product, or any other point. The fact is that this type of machine allows you to unleash your imagination and creativity to create memorable campaigns.
Digital printing VS offset printing
Throughout this article we have mentioned some differences between digital and offset printing, but we consider it appropriate to emphasize that only an expert in this area would be able to notice the difference between the pieces printed by each method. That is, the final result is practically the same . What varies is the process, cost and speed .For example, starting offset is slow and expensive, but printing is done at high speed. It is usually worked with large print runs to be profitable. Requires a longer drying time. And, probably the most important thing, is that each sheet is exactly the same as the other.In digital prints, the start-up and drying time is quick, printing is done at medium speed. You can take from one unit to hundreds and thousands. Not all of them have to be the same.
Conclusion
Digital printing is the result of the evolution of offset. Thanks to new technologies this printing method gave rise to an effective and highest quality way of reproducing designs on a series of different materials. If you are a small or medium-sized business, this is undoubtedly the ideal option for you. The cost is affordable, the results are customizable, and the precision is enviable. Furthermore, as technology continues to evolve, more and new options for both inks and papers will appear.
