Business Broker

The Benefits of Using a Business Broker When Selling Your Company

Men and women spend years building a successful business. When the time comes to sell the company, they want to ensure they get a fair price. However, the process of selling can drag on for months or longer, and this could lead to the business owner accepting less than what they truly desire for their company. With the help of a business broker, individuals find they can sell their company for a price they are comfortable with and move on with their lives. How is a business broker of help in this process? 


A well-established business broker such as CGK Business Sales brings experience to every transaction. They have built up a network of contacts and will use these contacts to promote your business to those most likely to purchase it. More interest in the business means more offers, which increases the odds of getting the desired price. 

Furthermore, marketing the business to strong leads means the business typically sells in less time. When the broker doesn’t have any strong leads within their network, they market the business to those outside of their contacts. With their expertise, they know exactly what techniques work best for the type of business being sold. Furthermore, they can easily answer questions a potential buyer might have, and quick responses often make the sale because they inspire confidence in potential buyers. 


Confidentiality remains critical when selling a business. A reputable business broker ensures confidentiality is maintained throughout the sales process. In addition, they willingly sign a non-disclosure agreement when taking on the sale of the business and require potential buyers to sign this same confidentiality and non-disclosure agreement before sharing any information about the company that is up for sale. Without this agreement, a business owner might find competitors or others in the industry who know the details of the sale and use this information in their favor. 

Qualification Process

Very few things are as frustrating as having a person express interest in the business only to find they were wasting the seller’s time. Dead leads remain a problem for many, however, and a business broker can reduce or eliminate ineligible buyers on behalf of the seller. To do so, they conduct interviews with potential buyers to ensure they meet certain criteria. 

During this interview, the business broker learns about other businesses the potential buyer is researching and what price they are willing to pay for a company. They gather information about the buyer’s funding and ensure they have the funds needed to put a deposit down on the company they wish to buy. The buyer must show they can qualify for loans if this becomes necessary and that they have a background in the company’s industry.

Also see: 5 Tips to Find a Mortgage Broker


Business brokers know where to market different types of businesses. With many platforms to choose from today, the broker must know which will provide maximum exposure based on the buyer profile. Business owners typically don’t have this information and cannot spend time finding it. For this reason, they leave it to the broker to handle marketing the business. 

Time Savings

Business owners know how much it takes to keep their organizations running. Trying to sell a business while handling daily operations can quickly become overwhelming. By allowing the broker to handle the sale, the owner can ensure everything continues smoothly, which is important when they are trying to impress a buyer. The broker handles all communications between the seller and potential buyers. 


Business brokers negotiate with buyers regularly. They work to get the seller the best price for the company and refuse to accept the first offer if it isn’t reasonable. They continue negotiating until they receive a fair price on behalf of the seller. 

Business owners find they often receive more money than they anticipated by turning to a broker for help with the sale. Although the business owner pays the broker to handle the sale, they find the expense worth it in the long run. They make more on the sale with little effort on their part. 

If you are ready to sell your business, consult a business broker. Most brokers offer a free consultation. This allows the seller to find someone they feel comfortable with and someone who will give them a realistic idea of what to expect from the sale. This alone is priceless.