Several inputs go into running a successful corporate enterprise outside of financial planning, brand marketing, respect for legal procedures, and other seemingly technical considerations. For example, how motivated are the staff members, customers, and business partners such as suppliers and creditors? Do they feel sufficiently appreciated and valued by the company to continue doing business with it?
Corporate gifts from companies such as lcgifts.ie effectively improve the work environment, retain and win over new customers, and strengthen the business partnerships with strategic industry players. They also tell the recipient that they are valued and appreciated for their input in the business entity. Eventually, strengthening a business’s relationships can grow its revenues and help it attain its goals.
The Impact And Benefits Of Giving Corporates Gifts In Ireland
Below are several benefits corporate gifts to the business entity
#1. Rewarding Customer Loyalty And Employee Hard work
Certainly, an appreciated customer is more likely to return and refer your business to another prospective customer, thus growing the customer base and boosting overall sales. Also, appreciating the best-performing staff members uplift overall job morale among other employees and make them feel an important part of the corporate entity. Studies have shown that a motivated workforce is also highly productive and helps the company achieve its goal more quickly.
#2. Strengthening Corporate Partnerships
Other than customers and employees, appreciating other parties and business connections that help the business thrive, such as supplies, creditors, etc., strengthens the entity’s relationships with these key players in the industry. As businesses compete for customers, they are also outdoing each other in the race for affordable financing terms and supply of quality goods. Giving corporate gifts can help your company edge out some competition in your industry.
#3. Grow The Brand Of The Company
Giving gifts to various parties, including customers, provides a chance to spread the company’s brand awareness and further promote the corporate entity. You may use the company logo, colours, etc. on the gift wraps as you send the gifts to different recipients. Alternatively, you can have the gift branded with the company colours before sending it to the recipient. The more people get a strong and lasting impression of the company’s brand, the easier it becomes to promote its business and grow its bottom line.
Choosing The Right Corporate Gifts To Giveaway
Selecting the right corporate gift to give to your customers, partners, and employees is equally important as the act of giving away the gift in the first place. Otherwise, what is it worth to give away something less useful and appreciated in the end?
Indeed, a gift shows that you are thinking of someone. However, the impact is even better when the gift is suitable, relevant, and useful to the recipient and occasion. Also, you mustn’t exceed your budget for the gift to avoid unnecessary financial pitfalls.
What To Consider When Selecting Corporate Gifts To Give Away
#1. The Life Interests Of The Recipient: The goal is to appeal to the recipient’s interests. Therefore, consider learning about their interests and needs when looking for that personalised gift. For example, do they love sports, reading, eating out or travelling? Once you figure out their interests, you can select the perfect gift for them.
#2. Your budget: Breaking the bank to acquire and deliver the ideal gift for your recipient is counter-interactive. Begin by coming up with a budget to help you select the right gift and avoid exposing yourself to financial struggles.
#3. The Timing: Like earlier mentioned, the occasion should be perfect. Therefore, determine the right time to give away the corporate gift. For instance, you can opt to give away the gift when the company/recipient is celebrating a milestone, birthday, or holiday party. The gift must go hand in hand with the occasion. Therefore, ensure you select the right occasion to give away the gift.
#4. The Quality Of The Gift: You do not want to gift someone with counterfeit products. Remember, the goal is to make the recipient feels valued and appreciated; therefore, go for quality and genuine products only.
#5. Company Policies: Certainly, the company’s ethos must be respected. Therefore, the choice of the gift and the entire gifting process must be guided by company policy. Above all, the company must guard its reputation to continue its success journey.
Examples Of Corporate Gifts You Can Give In Ireland
#1. Personalized corporate merch such as T-shirts (Sport’s Jersey), key holders, diaries, desk lamps, watches, bags, mugs, pens, letter necklaces, crystals etc.
#2. Food items such as food and drinks in a hamper, cookies, chocolate, Irish Whiskey, and other delicacies
#3. Tech devices such as phones, watches, laptops, I-pad, headphones
#4. Tickets to football matches, concerts, museums, plays, and other cultural exhibitions
#5. Gift cards to retail outlets or popular restaurants with great food and customer experience
#6. A thoughtfully written card
#7. An interesting book/s and a bookholder
#8. A beautiful art painting or framed inspiration quote
#9. Personalised photo book
#10. Well-embroidered pillow
