The importance of marketing project management software cannot be overstated in this digital age. Companies need to make the most out of tech tools and digital advancements to survive cutthroat competition. The ideal marketing project management software performs a wide range of functions.
What is Marketing Project Management Software?
Marketing Project Management Software is no ordinary project management tool. It is purposely built to help marketers plan and execute projects and tasks. A good marketing project management tool has all the features and capabilities marketers need to manage their creative and digital assets.
What Are the Features of Marketing Project Management Software?
Marketing project management software comes with a wide range of features that allow creative and digital agencies to allocate resources, share files, manage workflows, and do much more. A good project management tool comes equipped with these features and capabilities. That said, let’s discuss these features one by one.
Workload Management
A good project management tool lets you efficiently distribute and manage work across teams. Workload management can improve employee productivity by breaking down projects into easy-to-do tasks.
File Sharing
A cutting-edge project management tool allows users to share files with team members and clients with a single click. Most marketing project tools come with a drag-and-drop feature; something that has made file sharing easier than it has ever been.
Project Tracking
Working and keeping track of different tasks simultaneously can be overwhelming. Don’t worry, technology has got you covered. The best marketing project management software allows marketers to keep track of their projects and tasks anytime, anywhere.
Budgeting
Another great feature of project management tools is budgeting. No matter how complex a project may be, marketing tools can help you create budgets and allocate resources in a matter of minutes. So, the next time your client asks you for the budget… wait? You’re already done with the budgeting part. Next feature please!
Resource Allocation
Resource allocation is one of the best features of project management tools. These utilities allow marketers to allocate resources to multiple projects and tasks. The notification feature makes it easy for team members to know that they have been assigned new tasks.
Do I Need Marketing Project Management Software?
Yes. As a matter of fact, you need the right combination of tech tools and manpower to excel in today’s hyper-competitive business world. Having the right project management tool at your disposal can provide you with tons of benefits. The best tools and applications have all the features under one roof. That means you won’t need different tools to perform different functions.
For instance, you can compile documents, mark deadlines, prepare spreadsheets, and do much more on a project management software like Monday instead of using Google Docs to create documents, Google Calendar to mark deadlines, etc. So, get a tool that allows you to create and execute tasks in the most efficient and productive way possible.
What Are the Top 5 Marketing Project Management Software in 2022?
Imagine paying thousands of dollars for a tool only for it to lack crucial features. Not only did you spend quite a sum on the purchase, but you also ended up training your workforce on how to use the tool. So, where’s the value for money? The good news is that you can get all the features under one roof with these awesome marketing project management tools.
- ClickUp
Managing and executing marketing tasks has been easier than it has ever been, thanks to ClickUp. This excellent project management tool lets users multitask. Whether it’s about creating campaigns or assigning tasks, ClickUp takes all the stress away from your mind. The tool comes with features such as calendars, Gantt charts, and Kanban boards, to name a few.
- Screendragon
Looking for a robust marketing project management tool? Look no further than Screendragon; a customizable tool that allows users to perform a wide range of functions. This awesome utility is the preferred project management tool for global agencies and Fortune 500 companies such as Alphabet and Kellogg’s, to name a few. Screendragon comes with a user-friendly and visual-rich interface. Plus, more flexibility to work on multiple tasks and projects simultaneously.
- Wrike
There’s nothing better than getting a project management tool that’s credible, resourceful, and all-around great. This is where Wrike steps in. The tool’s award-winning capabilities speak for themselves. The tool comes with many great features that account for the reason behind it scoring solid marketing project management software reviews. It comes with an intuitive interface and navigation capabilities, as well as dedicated tasks, folders, and spaces.
- Smartsheet
Smartsheet is one of the best project marketing tools for content collaborators and marketing professionals. This utility comes with great features that allow users to collect data, give preferential access, attach images, and do much more. Advertising agencies looking for a tool with great collaboration features should look no further than Smartsheet. Use this tool to notify your team members of urgent changes in real time. Provide approvals and feedback and provide briefings to clients – courtesy of Smartsheet.
- Hive
Want to know what heavyweights like IBM, Starbucks, WeWork, and Uber use for their project management needs? One word: Hive. This tool is the result of a collaborative effort between customers and developers. Yes, you read that right. Hive is a community-built software, the first of its kind in the world. Its roadmap is powered by features, not introduced by developers but by customers through the power of vote. It comes with analytics, time-tracking, and numerous other features.
Conclusion
Using project management tools to efficiently manage your business operations is no longer a choice. It has become a necessity in this digital age. Getting the right marketing project management software is crucial to ensuring the long-term growth and success of your business. Compare features of different tools before making a decision. Invest in the right tech tool and you’ll be amazed by the results you see.
Reach out to Software Finder for a demo or details about your favorite project management tools.
