This story is part of Holiday Gift Guide 2019, your source for the season’s best gifts and deals, hand-picked by the experts at CNET.
If you’re looking for the best Black Friday and Cyber Monday deals on high-end Apple devices right now, one general rule of thumb is that retailers like Amazon and Best Buy, as well as your cellular carrier, are the best places to look — not the Apple Store. Deals on the iPhone 11 and MacBook Pro have been snapped up quickly — we’ll update this post frequently and note if they’re restocked.
We’ll also keep updating this Black Friday guide with new deals as we discover them. And while you’re shopping, we have ideas for how to keep your stress level manageable. Visit our Holiday Survival Guide for tips on how to get through the Thanksgiving weekend without too much strain.
Tech News: Best Black Friday 2019 Apple deals available now
Released in early November, the AirPods Pro are available for a (slightly) cheaper price. Regularly priced at $250, the small discount for the noise-canceling earbuds is great for those needing to upgrade their previous AirPods or those who want to dive into a truly wireless audio experience.
The new AirPods are the baseline true wireless headphones. They have an open design and the fit can be finicky for some ears, but they’re a nice step-up from wired headphones for iPhone users.
The latest iPad has a larger 10.2-inch screen and support for Apple Pencil (sold separately). It’s a great deal for anyone with a 2017 (non-Pro) iPad or older. This $249 price is available at most major retailers, but is likely to sell out.
Best Buy comes within $1 of the all-time lowest price we’ve seen for the 11-inch 64GB iPad Pro, $650. And the 256GB model is also on sale for $800. Note that you need to be a member of the retailer’s My Best Buy program to get this sale price.
If you’re not sold on getting a new iPhone 11, 11 Pro or 11 Pro Max and are good with getting last year’s still-impressive iPhones, Walmart has a pretty tempting offer. While it isn’t discounting the iPhones’ list price, it is offering a $450 virtual gift card with the purchase of an XS and a $400 gift card if you buy an XS Max or iPhone XR.
You don’t need to trade in your old phone to get the offer, but if you do you can save up to another $250 depending on the phone and condition (an iPhone 8 Plus 256GB or newer will get $250). The trade-in will need to be done in stores, which will offer a similar discount and offer the deal between Nov. 28 and Dec. 1 at 11:59 p.m. local time. Sprint users will also be able to do this deal in stores.
The online portion of the deal runs from 10 p.m. ET on Wednesday, Nov. 27, through 6 p.m. ET on Thanksgiving, Nov. 28 and then again Sunday, Dec. 1 at midnight E.T through 2:59 a.m. ET on Tuesday, Dec. 3.
Note: You will need to purchase the phone on a carrier payment plan.
Walmart is doing a similar, smaller deal for the iPhone 11, 11 Pro and 11 Pro Max. While it is not offering the same amount for the latest iPhones, $300 is still a solid offer especially considering you don’t have to trade in your phone or switch to a new provider.
The deal for the latest iPhones follows the same times and restrictions as the XS and XS Max. If you want to do a trade-in, you’ll need to head into a Walmart store between Nov. 28 and Dec. 1.
AT&T and Verizon users can do this deal online or in stores. Sprint users will also be able to do this deal, but need to go into stores.
Best Buy’s iPhone 11 deal is great if you’re looking to upgrade from a recent phone like the iPhone X, XR or XS. The retailer is offering up to $500 off if you’re trading in one of those devices in good, working condition and buying an iPhone 11, 11 Pro or 11 Pro Max. You’ll need to be on AT&T, Verizon or Sprint and purchase the new device on your carrier’s installment plan, but it’s a nice discount nonetheless.
Older phones will get a discount, but it won’t be as substantial. Regardless you will need to go into a physical Best Buy store to get the deal. The deal runs now through Cyber Monday.
Unlike other deals, the discount will not be given on a gift card. Instead, your monthly payment will go down to reflect the updated pricing.
Target is offering a $200 discount if you upgrade to a new iPhone 11, 11 Pro, 11 Pro Max, XS or XS Max. No trade-in is needed, but you do need to buy on your carrier’s payment plan. While not as hefty as the Best Buy or Walmart deal, those with Target RedCard credit card will be able to stack this with the 5% cash back that card offers for a little extra savings.
The deal runs from 7 a.m. local time on Black Friday through Sunday, Dec. 1.
The $800 deal at Amazon appears to be gone, but you can still get the current MacBook Air for just $900 at Best Buy — that’s $200 off the Apple Store price. (To get this price, you need to be a member of the My Best Buy program, which is free to join.)
How to get great deals on Black Friday
Eli Blumenthal contributed to this story.