Podcast for Business

Starting a Podcast: How to Make Your Podcast Stand Out

Did you know that there are 2 million podcasts registered by Google? Podcasting is hot right now. Are you ready to try starting a podcast?

2 million sounds like a lot, but keep in mind that most of these podcasts are inactive. Many people start podcasts but are unable to keep up with them or even get them off the ground. How can you ensure that you don’t have that same problem?

We’re here with a few tips that might help. Read on to learn how to get your brand new podcast to stand out.

Do Some Preliminary Research

Before you start a podcast, you need to do some research and planning.

Who’s your target audience? What do they like to listen to and where do they spend their time? What would they want from a new podcast?

Are there any other podcasts already in your niche? With so many podcasts on the web, it’s unlikely that you’ve come up with something unique. There’s nothing wrong with that per se, but it means that you need to be more creative when you’re writing and recording your own podcast. Try listening to a podcast like https://www.drinkersthinkers.com/ and make some notes on what they are doing right etc.

Remember that you’re not going to be competing with the most popular podcasts (at least right away), so look for other small podcasts within your niche.

Look For a Unique Twist

Once you know what other podcasts within your niche are doing, try to brainstorm ways that you can make your podcast unique. How can you put a new spin on something that’s already been done?

This might mean that you aim for a different “vibe,” you have unique guests, or you come at the topic from a whole new angle. It may also mean that you develop a unique persona.

You won’t be successful if you don’t find something that other people aren’t doing (or at least something that other people aren’t doing well).

Create (And Maintain) a Strong Brand

Having a successful podcast means having a good marketing strategy. Even the highest-quality podcast won’t get much attention if you aren’t able to reach your ideal audience.

Part of marketing is branding. When you’re trying to attract new people to your podcast, you’re selling it as if it was a brand.

Try to develop a “brand voice” and ensure that it’s consistent across all of your marketing channels. You’ll likely start with social media marketing.

You want your brand to be as recognizable as possible.

Quality and Consistency

At the end of the day, your podcast won’t be successful if it’s not high-quality.

This doesn’t mean that you have to start with the most expensive recording gear (though that certainly helps). Your editing should be clean, your voice(s) should be clear, and your script should be tight.

If you have the money for it, podcast companies can help you with post-production so your podcast sounds more professional.

Starting a Podcast Is Challenging, But Fun

When you’re starting a podcast, you’re going to be doing a lot of trial and error. Not everything is going to work right away, and you may have to change course. That’s part of the process!

Keep these tips in mind and you’ll be on your way to a fun and unique podcast that attracts attention.

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