Playlists have become an excellent way for artists to reach a wider audience on Spotify to enjoy wider variety of music and for listeners to enjoy a broader variety of music. Anyone can create a playlist of artists for listeners on Spotify. All you need is a subscription fee, and the feature will be unlocked on the app. Spotify subscribers also have the privilege of sharing their playlists with their friends, colleagues, and fans on social media.
Playlists help artists grow followers
The more people vibe to your playlist, the more the followers and engagement of the artists and creator of the playlist grows. While playlists are one of the best features on Spotify, one challenge many playlist creators face is the ability to see and know who liked their music collection on the platform.
When a playlist is created, the aim is to enjoy a selected kind of music and share them with like-minded people. For many of us, seeing who liked our Spotify playlist might be irrelevant, especially when we know the number of people who liked it. The story is different for musical artists and record labels, because having more detailed information on who liked a playlist can be a game changer for the Industry.
More in-depth knowledge of the demography of playlist listeners has the potential to heavily influence how artists record and perform their music. With this knowledge, artists can know the language and countries of their playlist followers and tailor their future songs to their satisfaction.
How playlists likes work
Unfortunately, due to privacy concerns, Spotify has restricted its subscribers from viewing who liked their playlist. While many might find this development sad due to analytics and engagement purposes, many others are comfortable with it. Nevertheless, subscribers can still track the growth and popularity of their playlists by checking the number of likes. Here are steps to view the number of likes your playlist has generated.
- Open Spotify on your mobile, desktop, or web browser.
- Click on settings
- Click on profile view
The app will display all the user playlists of the number of likes they must have generated.
However, even though artists and playlist creators can’t see who likes a playlist on Spotify, they can see and engage with their fans on the platform. To do this, take a trip to any account of your choice. You will notice that the number of followers is displayed under the profile name. Tap on the number of followers, and all the users following that account will be displayed. Subscribers can also see users vibing to their music in real-time by tapping on the number of followers.
While people who liked your playlist can’t be viewed individually, Spotify allows artists to see the number of likes. You can still use the analytics to build your brand as an artist.
With over 8 million artists and 80 million songs, one will need a playlist to navigate and find the right music for the right moment on Spotify.