Even though he has not yet officially entered the race, U.S. Sen. Tim Scott, R-South Carolina, will spend a staggering $6 million on television advertisements in key presidential primary states, according to a senior member of his team.
The official told Fox News Digital that Scott would spend an initial $5,500,000 on statewide television advertising in Iowa and New Hampshire through the first Republican presidential debate. This substantial acquisition encompasses broadcast, cable, satellite, and radio television.
The amount would represent the greatest expenditure made by any Republican candidate for president in 2024 to date.
In addition, according to the official, Scott will initiate a seven-figure digital advertising campaign during this period.
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Scott has not officially entered the Republican primary for 2024, but he is anticipated to do so next week. In April, he announced the formation of an exploratory committee for a possible presidential run, vowing to “never back down in defense of the conservative values that make America exceptional.”
The ad purchase comes only days before Scott’s “special announcement” at Charleston Southern University in North Charleston, South Carolina, on Monday, May 22.
Scott attended South Carolina University.
Despite not yet entering the contest, Scott spent time in Iowa and New Hampshire earlier this month. On May 6, the South Carolina senator hosted a town hall meeting in Waukee, Iowa, a suburb of Des Moines. During the same week, he was also the featured speaker at a town hall hosted by the New Hampshire Institute of Politics at Saint Anselm College in Goffstown, New Hampshire.
Scott has also participated in campaign-related activities in South Carolina, the site of the third Republican presidential primary contest. Scott told CBS News in April, “America is starving for positive, optimistic leadership.”
In addition, he stated that he intends to be a candidate who focuses on solutions more “than anything else.” Scott added that he expects to share the story of his own humble upbringing, which, according to him, exemplifies the significance of the American Dream.
Scott told the outlet, “I want to provide that alternative not to a specific candidate, but to the American people.” “I believe that the difference between me and others is that my focus is on the fact that I was once a child without hope for the future. I used to be angry about the hands I was dealt as a child. I was fortunate to have a mother who never gave up. My ideal self was always cherished and supported by a mentor. And it is because of these two people that I now have a stronger belief in the prospects of others.”
He continued, “And I see it as my duty to spread the positive news about who we can become because of who we have been. If we can unite this nation around the solutions, focusing on those solutions more than anything else, that is my only path forward, and I’ve chosen it.”
In addition to being a formidable fund-raiser, the South Carolina senator would enter the race with approximately $22 million in his campaign coffer – something that could set him apart from the expanding field of Republican candidates.
Several Republicans have already launched campaigns to be their party’s nominee, including frontrunner and former President Donald Trump, who declared his intention to seek the presidency for a third time immediately following the November 2016 elections.
Nikki Haley, the former U.N. ambassador and current governor of South Carolina, who shares Scott’s allies and donors, has also launched her 2024 presidential campaign.
Larry Elder, who ran against Gavin Newsom for the California governorship, as well as former Arkansas governor Asa Hutchinson and tech entrepreneur Vivek Ramaswamy, entered the race earlier this month.
Governor Ron DeSantis of Florida and former Vice President Mike Pence have not yet formally entered the race, but they are anticipated to do so soon.
On the Democratic side, President Biden has declared his intention to retain Vice President Kamala Harris as his running companion and has officially launched his reelection campaign.
Robert F. Kennedy Jr., the nephew of former President John F. Kennedy, and spiritual sage Marianne Williamson are challenging him.
