One of the most pronounced entertainment trends in the past decade has been the explosive growth of online gaming. Within this hundred-billion-dollar, a year industry, one of the most astonishing success stories has been the world of online casino gaming.
Just a few short years ago, there were only a select few online gambling operators, with a fairly basic selection of games on offer. Today, things could not be more different. There are now thousands of successful casino operators, some of which are worth billions upon billions of dollars.
The top-tier platforms offer hundreds or even thousands of different games, alongside mobile play, VR gaming, crypto casinos, and more. Audiences are flocking to online casinos like never before, partly due to the huge impact of savvy casino industry marketing. So, what can other businesses learn from online casino marketing?
Tap Into Popular Themes
Where there are millions of different online slots to choose from, how do you market your online slots effectively to your audience? One of the most effective tactics employed by online casinos is to offer slot games that tap into popular and instantly recognizable themes.
For example, the Cleopatra slot at Betfair, probably one of the most popular slots going, trades in heavily on the popularity of Ancient Egypt, making extensive use of glamorous Cleopatra’s image. Instead of reinventing the wheel, many successful online casinos simply tap into existing themes and ideas that they know their audiences love.
Offer Technology That Your Audience is Already Using
Any digital marketing or UX expert will tell you that the key to success is to ask as little from your target audience as possible. This means collapsing your sign-up process so that it involves no more than one or two steps.
The online casino industry seems to have absorbed this message earlier than most, as is evident by the fact that many casinos go above and beyond to offer their services via technology that their audience is already using.
Many top-tier platforms will proudly proclaim that they offer PayPal deposits or are fully adapted for iOS, for example. This is because, when you ask as little from your customer as possible, they will stick around.
Investing in a Freebie Goes a Long Way
In the world of marketing, the goal is always to make your customer feel like they are getting something that others are not. This is why many successful casino platforms tend to make a substantial investment in free giveaways for new customers to get them onboard, fully confident that those customers will stick around and start paying once they realize how good the platform is.
This isn’t news – it’s a tactic that has also been deployed with great success by the likes of Uber and Postmates, who began their journey by offering huge discounts and free services to newbies, in order to command market share.
With casinos, most freebies consist of free credit to play real money casino games on the casino’s dime, often in the form of matched deposit bonuses or free slot spins. Although this might seem like a risky way for a company to lose money, it always pays off if you have a good product.
These secret casino marketing tricks can be applied to virtually any platform. If you’re starting out in business, these tips could help you attract the customers you deserve.