Looking to use a radio commercial for your business advertisements?
Despite the overwhelming costs for digital ads, their traditional counterparts remain important. It’s why you must make your radio ads more effective. The easiest and most cost-effective way to do this is through an advertising jingle.
Read on to learn more reasons to use a jingle to advertise your business:
Jingles Use Repetition with the Sound of Music
When you try to remember letter placements in the alphabet, do you hum the ABC song? Even when you don’t vocalize it, you’ll likely do it mentally. Adults use this method even after learning it in childhood.
The simple reason is that it’s effective. Your brain will process memories using its unique system. It means the way you remember things can be different compared to another person.
To make it easier for everyone to remember, repetition is necessary. It’s easier for brains to come up with information when it comes from this method. It’s common when you’re memorizing a song.
Using radio commercials is new as a music approach. The first-ever commercial jingle aired on the Christmas Eve of 1926. The commercial heralded the jingle as a staple advertising strategy.
It didn’t take long before advertising companies noticed its potential. Thus, jingles became a major marketing tool. It’s because of the repetitive yet pleasing sounds that made it worthy of more attention.
Jingles are Memorable
When you make a unique and fun jingle, your audience will remember it more. The radio remains an effective platform to advertise. However, the steady information stream may lessen its benefits.
Your message can get lost if people get exposed to various information over a short period. Jingles allow you to stand above the crowd. Here are some details you must include to make you memorable:
- Company name
- Contact details
- Branding features
These help to make your company unique. Maximize its effects with a catchy and creative jingle. Put the information your listeners must remember at the foremost.
Even so, ensure that your jingle music is simple enough. If your music is difficult to recall, your brand’s message gets lost as well. Simple tunes and words will make your advertisements more memorable.
Jingles Aid to Define Your Company’s Offers
You can use radio jingles to spread valuable company information. It must be effective enough to tell everyone what your company brings to the table. Your offer needs lots of consideration as it must be something your competitors won’t have.
Again, jingles are memorable and attention-grabbing. It enhances what your company offers. It gets stuck in your listeners’ heads while making a bold statement.
The uniqueness of the jingle leaves a lasting message. It will stay with your potential customers long after they first hear it. It’s especially true when you work with a reputable jingle production company.
Jingles Attract More Customers
Jingles have the sole purpose of attracting customers. Enhancing brand awareness and making a lasting message is secondary to this goal. It’s why the tactics you’ll use to make jingles unique and memorable put customer attraction at its core.
Your company jingle must make an immediate bond with listeners. It allows them to feel a stronger emotional connection with your brand. It follows so that they’ll feel the same with your products or services.
The jingle must be pleasing to listen to. It must have lots of vital information customers want. Doing it will make a new customer base out of your short song.
Jingles Withstood the Test of Time
Jingles give lots of advantages to marketers. It’s an established method with lesser risks when you take the plunge. It’s a simple and classic method that relates your brand as a source of information.
Jingles give a more memorable way for customers to learn more about your brand. At the same time, they learn about your services or products. It matters not the length of your jingle.
Jingles are Cost-Effective
Jingles prove their value the most in the long run. You need not pay huge amounts of money each month for new commercials. Instead, your jingle continues impression months after hitting the radio.
Sometimes, you need only make minor updates to your jingle. It remains fresh while keeping your audience informed about your company’s promotions. Whether it’s during a specific week or month, jingles are cheap to modify.
Jingles Segment Audiences Better
Radio stations have various programming formats. It aids when appealing to a vast number of varying audiences. It’s an important part of your strategy since it enables you to pick the right people.
With jingles, you can pick specific audiences to get your advertising messages. You need only find the right radio station to work with. They must have the right radio programs to reach your target demographics better.
Jingles Cut Through the Noise
A successful jingle breaks through the clutter. At the same time, it makes your consumers comfortable and familiar. In an oversaturated market, you’ll do well with any method that helps customers recall your brand.
When listening to a radio, consumers are likelier to hold on to a memorable hook. In most cases, your jingle becomes your company’s hashtag or boilerplate. It will cut through their subconscious, unlike brands that only use straight copy ads.
Jingles are Manipulative
Music amplifies the meaning of words. They become more powerful and potent. It’s because they activate several brain lobes at the same time.
Your brain activates the following areas:
- Motor center
- Auditory center
- Language center
- Limbic system
Using these advertising tactics is powerful. The brain processes and remembers the jingle’s rhythm, sound, lyrics, and emotional core.
Make a Radio Commercial Today
These are some of the most important benefits of advertising jingles. Use these to help motivate your company to invest in a radio commercial soon.
Looking to maximize your radio ads? Browse our blog for posts. We have lots of informative articles to improve your advertising efforts.