Art theory writers believe art plays several basic roles in society. The art serves as a historical record, provides a different view of the world, reveals the hidden, and gives intangibles form. The viewers receive a framework in which they can view the art and better understand the message the artist wishes to convey. Murals serve as one way to display art in an oversized form to ensure it attracts attention and delivers the desired message. Where can these murals be used with great success?
Business Murals
A vibrant mural serves as a signage solution that captivates viewers while branding the organization. The mural allows any business to stand out from competitors, but this stands as only one reason why every business needs to consider this type of art in their establishment. An Austin Commercial Printer provides more suggestions for getting the most from this art form.
Most business owners don’t recognize the effect a mural has on employees. However, the art serves to motivate employees while increasing productivity. Workers remain more focused throughout the day when a mural is added to their environment. Open floor plans often lack interior design, and a mural helps to change that.
The University of Cincinnati conducted a survey that found outdoor and indoor signage influence a consumer’s initial impression of a business. In fact, they ranked second and third, coming in behind television at number one with indoor signage tying with magazine ads for second place. Office decorations truly matter, both inside the business and out.
Visual displays have a positive effect on consumers, especially when compared to online media advertising. The Sign Research Foundation found that 60 percent of businesses saw their sales increase by an average of 10 percent following the installation of murals and other large-scale art. The murals worked to provide consumers with a new visual while engaging and communicating with them. Furthermore, they reshape and enhance a consumer’s perception of the brand. This same foundation discovered more than 33 percent of consumers form this impression of a company based on its signage.
If help is needed in creating the perfect mural for the business, speak with an experienced sign company. They help clients create these murals or can direct the business owner to someone who can. Use murals wisely and watch your business grow.
Public Spaces
A public mural serves as art for the masses. Anyone can enjoy the piece when they walk by. There’s no need to make a special trip to a gallery to benefit from the beauty of art. These pieces impact many viewers deeply and may even generate additional interest, leading them to delve further into art. However, this serves as only one of several ways a public mural enhances any area.
Local authorities may use a public mural to tell the story of the average person living in that area. They bring value to a community while generating more interest. Many men and women will be surprised to learn the addition of a mural can rejuvenate a dying community and fill it with pride and hope. The residents then feel an urge to invest more in the community and make other parts as beautiful as the mural.
Artists benefit when they are commissioned to make a public mural. More people get to see their work and may choose to buy pieces for their collection. In addition, the artist may work with the sponsors of the piece to achieve an established goal. They see a social issue that needs attention and ask the artist to create a mural that generates interest and leaves people wanting to know more and get involved in bringing about the necessary change.
Murals often impact a person without them knowing the art is doing so. Furthermore, the mural improves the daily lives of residents, much as it does workers in a business. Everyone who lives in the neighborhood feels pride when they see it.
Wall Murals for the Home
Anyone looking to update their home should consider a mural. This is an easy way to do so, as the mural catches a person’s eye. Most people have heard a picture is worth a thousand words. Imagine how many words one can get with a mural. Only one wall in a room needs to be done to get the full effect. They cost less than painting the walls when the cost of the paint and labor are added in. There’s no need to watch the artist paint the wall with the selected design to ensure they do it right either.
Murals hold up to the elements, and they don’t need touching up every few years. Many rooms need to be painted regularly to keep a fresh look. This isn’t the case with a mural. These works of art come with a protective coating to ensure they last for an extended period.
Another benefit of a mural is the design helps to hide imperfections in the wall. Individuals will find they can add a temporary mural in a place they are renting without damaging the walls or needing to repaint when it’s time to move.
Children grow quickly. As a child’s taste changes, parents discover they can change the kid’s room decor quickly and easily with the help of murals. Imagine saving time on painting the room by replacing paint on one or more walls with murals. It’s a great way to update the room without spending a great deal of time or money to do so.
Murals are only one of many things a person can work with a commercial printer to create. Businesses might want to work with the company to get a wall covering or a banner to advertise a sale. Families often turn to a printer to create a banner and get a banner stand display to commemorate a big event in their lives, such as a child’s graduation or a new baby. The ideas are truly endless when one works with a printer. They know how to create the perfect item for any need, so don’t hesitate to ask.
