Five games are now available on Android devices, via the Google Play Store, or the Netflix mobile app. Netflix began the global launch of the mobile games on Tuesday, November 2, to Android devices. The video streaming platform had already announced for some time its project to get into this sector. This is part of its strategy to attract new customers to its platform and to ensure that its subscribers stay on the application longer.
New challenges for Netflix
Compared to existing gaming platforms, Netflix is entering the field where there are many strong competitors, for example, BetWinner India and other large online gaming platforms with slots, card games, roulette, craps, etc.
Netflix decided to go beyond movies and will try to be an important application for any gamers. The first game that will be released is “Fortnite”, they already hired Mike Verdu from Facebook, who will direct everything in his specialization in augmented reality/virtual reality and content.
Games are included with Netflix subscriptions and will not include ads or in-app purchases. While Netflix has said it will build games as a standalone product competing with other services, executives are hopeful that popular characters or games can help make video content decisions in the future. For example, if the company recognizes that one series is more successful than another, this could provocate more features for the series and the game.
“Maybe someday we’ll see a game that spawns a movie or a series,” said Greg Peters, COO and chief product officer of Netflix. It will be for sure a very interesting entertainment for all lovers of Netflix. There will definitely be many people who want to plunge into the atmosphere of their favorite TV series or films.
A catalogue for the moment very reduced
In total, 5 games are announced. It is possible, for Android devices only, to have them on the Google Play Store. Netflix has indicated that its games will begin to be available on its application in a dedicated tab. The American company plans to develop successful games based on the existing series. We know already that there will be the game The Stranger Things: The Game, Shooting Hoops, Blast Card, and Teeter Up comes to complete the catalogue.
Rest assured iPhone users, a Netflix spokesperson has confirmed future support for Apple’s operating system. Before deployment, the new features were tested in Poland, Italy, and Spain. The 5 mobile games offered are available for those who have a Netflix subscription, but without additional costs, ads or other purchases.
The company run by Reed Hastings and Ted Sarandos, however, places restrictions on younger ones, with games simply not being accessible from child profiles. In the event that parents have configured a PIN code to connect to adult profiles, that same code is then required to connect and play a game. “We know how important the safety of children is to parents, children. guardians and guardians of our service, ”Netflix said in a statement.
Netflix is looking for new subscribers
The offering is very small at the moment, but the platform intends to continue to develop this new division, “we are just getting started. We are excited to continue improving our mobile gaming experience and complementing our entertainment offering in the coming months, ”she said.
Netflix in video games is not new. On September 28, the number one streaming company acquired video game studio Night School, best known for its game Oxen Free. The buyout came after the company’s strong second-quarter results was reported, in which it announced plans to move into video games. It is therefore a safe bet that the platform is investing in this sector on a long-term basis, with future games that are more ambitious than those currently offered.
This foray into this sector represents an opportunity for the platform to attract new consumers, as competitors in the streaming market are more numerous than ever. She also wants to make her subscribers stay on the app longer, thereby reducing her dependence on blockbuster shows like Squid Game. It would therefore be wrong to assume that Netflix is not seeking to diversify its revenues. Finally, between the acquisition of Night Studio and a positive third-quarter of 2021, many new games should arrive quickly.
Even if everyone is accustomed to the fact that Netflix is a platform for watching films and TV series, then how can we see even such mastodons can develop and offer their public new services that expand their offer and make it possible to use their platform in a different way. Let’s see how this Netflix initiative ends, in any case, it is interesting to see how this will develop further. It may very well be that soon Netflix will be more associated with games than with TV shows and films.