In this digital age, having a strong online presence is crucial for businesses looking to attract customers. When it comes to SEO (Search Engine Optimisation), there are different strategies to consider. The two prominent approaches are Local SEO and Organic SEO. While both aim to improve a site’s online ranking, they target different audience groups and employ different tactics.
Before you choose between the two, it is important to know the difference between organic and local SEO. In this post, we will explore the difference between the two SEO tactics, helping you to choose the best approach for your business.
What is local SEO? Local SEO strategy focuses on optimizing a website to rank higher in location-based search results. It aims to attract local customers and drive traffic to physical stores or establishments.
Local SEO tactics often involve targeting specific geographical areas, such as towns, cities, and even neighborhoods. This SEO strategy is most beneficial for local businesses such as retail stores, restaurants, or service providers catering to a specific region or area.
If you need help with local SEO, you can choose Phoenix SEO Agencies. Their team of SEO experts will be more than happy to help you.
What is organic SEO?
Organic SEO uses more of a traditional approach to optimizing a website’s visibility on search engine results. Unlike local SEO, it is not restricted to a specific region. Instead, it attracts a broader audience.
Organic SEO includes a wide range of tactics to boost a site’s search engine rankings. For example, link building, on-page optimization, keyword research, content creation, and more.
For all your SEO needs, you can rely on Phoenix SEO Agencies. They specialize in both local and organic SEO.
What is the difference between local and organic SEO?
Now that you know what local and organic SEO does, it will be easier for you to understand the difference.
- Audience
This is the first major difference between the two SEO strategies. Local searches come from people who are actively looking for a service or product close to them. They are likely to use the term “near me” along with the type of service or product they are looking for. They are searching with the intent of making a purchase.
Organic searches, on the other hand, come from people who are searching for information to satisfy their queries. They are using the search function not to make a purchase, but to find an answer to a question. However, they may be open to downloading a PDF or subscribing to a newsletter.
- Content
Content is an important aspect of both organic and local SEO, except that it works very differently.
In local SEO, you create location-based content that includes your city, region, town, state, zip code, country, or more. In short, it focuses on highly localized content that attracts local audiences.
In the case of organic SEO, the content is focused on keyword research that appears in the topic searched by the user. For example, if you own a real estate company, you will curate content focused on real estate or other related topics.
- SERPs
The next difference is the search engine rankings. Some Google searches will show both organic and local results.
Local SEO is more focused on ranking higher in the search results. The aim is to attract more customers by increasing the visibility of a business. These searches list local businesses, including site links, images of the store, contact information, and more.
On the other hand, organic SEO focuses on ranking higher in the search results. The search engine results can show both the deeper and home pages of your site. For example, information guides, blog articles, and more.
- Organic links
For local SEO, it is citations, and for organic SEO, it is backlinks. Local citations occur when someone mentions your business name, address, contact information, or location. Citations are commonly found on review sites or local business directories, such as Angie’s List, Google My Business, or Yelp. They can also show information like parking availability, hours of operation, and more.
But backlinks come from authoritative and other relevant sites. This is why it is important to include relevant keywords in the anchor text and have a mix of pages on your site.
Local SEO vs Organic SEO: Which one should you choose?
The choice between the two SEO strategies depends on your business’s target audience, goals, and nature.
If you own a local business, you will benefit more from local SEO. But if your business caters to a national or global audience, then organic SEO will be more appropriate for you.
Final Words
Optimizing your website for search engines is crucial for the success of your business. Regardless of what SEO strategy you choose, you will want your site to rank at the top. If you are not equipped to handle the SEO needs of your website, you should seek help from a professional.
