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The News God > Blog > Games > Live Betting Strategies: How to Maximize Profits During Ongoing Matches
Games

Live Betting Strategies: How to Maximize Profits During Ongoing Matches

Rose Tillerson Bankson
Last updated: April 9, 2025 6:55 pm
Rose Tillerson Bankson - Editor
April 9, 2025
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Live Betting Strategies: How to Maximize Profits During Ongoing Matches
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Live betting has become one of the most popular formats among players, according to a study published on cookislandssport.com. They enable users to react to changes during a match and find favourable opportunities. However, success in live betting requires strategy, analysis and discipline. In this article, we describe the most important strategies for live betting and give tips to maximise profits and minimise risks.

Contents
  • Reasons for the Popularity of Live Betting 
  • The Best Strategies for Live Betting 
    • Betting Against the Favourite
    • Betting on Late Goals 
    • Betting on Corner Kicks at the End of the Game
    • Betting on the Underdog after the First Half
  • Tips for Successful Live Betting
    • Analyse Statistics in Real Time
    • Compare Odds on Different Sites
    • Don’t Place Bets If You are Not Watching the Game
    • Don’t Place Emotional Bets
    • Use the Cash-Out Function

Reasons for the Popularity of Live Betting 

Live bets are bets that users place during the match while watching live broadcasts. Odds for them are formed and adjusted in real time, depending on changes in the balance of power on the field and the behaviour of the teams.

The main advantages of live betting are the following factors:

  • The ability to make more accurate predictions based on the course of the match;
  • Dynamic odds, which allow you to find ‘worthless’ bets;
  • High level of involvement in the course of the game; 
  • The ability to use insurance bets to limit losses.

However, the format has certain limitations. The odds change very quickly, requiring you to react immediately. That is why you need to follow the match carefully and analyse the situation. It is also important not to forget the high risk of emotional decisions and the possibility of over-controlling your actions. To succeed in live betting, it is important to follow proven strategies.

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The Best Strategies for Live Betting 

Let’s take a look at the most important approaches that can increase your chances of winning.

Betting Against the Favourite

Favourites do not always start a match in a dominant position. Often strong teams score early on, but then settle into their game and achieve victory. Therefore, if the favourite loses 0:1 in the first 20-30 minutes, the chances of a victory increase. In this case, analyse the statistics: if a team dominates in terms of possession and shots, betting on a victory can be profitable.

For example, in the match between Benfica and Sporting Lisbon, Sporting scored a quick goal, but Benfica kept attacking. Benfica’s chances of winning have increased from 1.70 to 2.50. If the analysis shows that Benfica is in control of the match, betting on their victory makes sense.

Betting on Late Goals 

In many football matches, a goal is scored in the last 15 minutes of the game. This is especially true in competitions where teams fight to the last in the final. Therefore, pay attention to matches where the score ends in a draw or with a minimal lead (1:0, 0:1). If both teams are actively attacking, Over 0.5 goals can be a good bet.

Imagine a match between Porto and Braga that is tied 1-1 in the 75th minute. Both teams are actively attacking and the shot statistics are 15-10. In this case, the odds of ‘another goal’ rise to 1.80, so under these circumstances the bet becomes attractive.

Betting on Corner Kicks at the End of the Game

In the final minutes of the game, attacking teams often get more corner kicks in an attempt to create a moment for a goal. If a team is losing and is actively attacking, for example, the chance of corners increases. If this type of betting appeals to you, we recommend you keep an eye on teams that often take corners. Such clubs include Liverpool, Manchester City and Bayern Munich.

Let’s look at another example, where the match between Benfica and Porto becomes 1:2 in the 80th minute. Benfica is actively attacking, the chance of ‘another corner’ grows to 1.90. If the statistics of corners are already high, betting on such a market can be justified.

Betting on the Underdog after the First Half

If the underdog starts to lead after the first half, the favourite usually increases the pressure in the second half. In this case, the odds can change in the following way: if the favourite’s victory indicator was 1.50 before the start of the match, and after the first half it increased to 3.00-3.50, you can consider this betting option. At the same time, don’t forget to evaluate the statistics – if the favourite continues to dominate, the chance of a comeback is quite high.

Let’s imagine that in the match between Portugal and the Czech Republic, the score is 0:1 after the first half. You can see that Portugal has possession of the ball 70% of the time and has taken 10 shots against 3 for the Czech Republic. The odds for Portugal to win have increased from 1.40 to 2.80. In this case, you can bet on a win or double chance (1X).

Tips for Successful Live Betting

There are universal recommendations that can be followed to guarantee a stable chance of winning. Let’s take a look at the most important ones.

Analyse Statistics in Real Time

Before you bet, study the ball possession and the number of shots, the number of corners and free kicks, the number of attacks and dangerous moments to understand which team is in a favourable position and can lead your bet to victory.

Compare Odds on Different Sites

Different betting sites offer different odds for the same betting markets. We recommend that you have accounts with different betting sites so that you can find the best odds.

Don’t Place Bets If You are Not Watching the Game

Live betting requires a quick response. That is why betting based solely on statistics is a dangerous and risky strategy.

Don’t Place Emotional Bets

If a bet loses, do not try to win it back immediately at all costs. Follow the strategy and analyse each bet.

Use the Cash-Out Function

At some betting offices you can settle your bet before the match is over. This helps to secure a profit or minimise a loss. For example, you have bet on a team that has a 2.50 chance of winning. In the 80th minute, the team is leading 1:0, but the opponent is actively attacking. In such circumstances, the prediction site system may offer you the option to withdraw your bet with the Cash Out function with a profit of 70% of the potential profit. In such situations, you can take the money out to avoid the risk.

Live betting is a great way to find valuable opportunities and maximise your profits. However, it is important to follow a comprehensive approach for successful gaming sessions:

  • Analyse matches in real time;
  • Apply proven strategies;
  • Act calmly and avoid emotional decisions;
  • Use statistics and watch broadcasts.

Live betting can be profitable if you approach it wisely. Good luck and big profits.

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