As a budding small business, one of the biggest hurdles that you’ll be forced to face will be your lack of financial funding and market influence in the industry. Compared to mainstream brands that have established their dominance in both the digital and physical market, it can be challenging to outshine them in terms of website and content promotion.
However, hope is not lost, because there is more than one way to promote a business website according to experts like Local SEO Search Inc. Some methods can be affordable and often unconventional but they have been shown to work effectively and can give your company a boost within a matter of months, even weeks.
This strategy is dubbed guerrilla marketing. By using unique strategies these promotional tips are usually frowned upon by traditional advertisers, when in fact, they can work marginally higher if executed well.
Start your guerrilla marketing now and promote your business website with these tips:
- Give Away Free Cups of Coffee
Nothing feels better to a customer than free stuff. Now, by saying this, it doesn’t mean that you’ll be giving away free samples to your prospective clients. Instead, consider buying them a cup of coffee.
To promote your business website, you have to be the first to approach your target audience. Simply waiting around for them to discover you by investing in pay-per-click ads can drain your funds, as that is what major businesses are doing as well.
So, go out of your way, and connect with your customers on a more personal level by buying them a cup of coffee. Try to contact a local coffee shop and buy the first 100 or so customers a free drink.
While doing that, pay extra to the baristas or ask permission if they could advertise your business website as well. You can attach your business card with the coffee or use specially printed cups that have your brand on them.
- Vandalize with Moss Graffiti
Art speaks to all kinds of people. It transcends languages and can be understood easily by your customers. However, for art to promote your business, it has to be memorable. Paintings and sculptures are a common and overlooked sight in most cities.
So, why not try to stand out amongst the scenery by using moss as your medium of creativity. Moss graffiti has been a staple in street art. Unlike modern graffiti, which is often deemed by pedestrians as a nuisance, moss graffiti can be seen as natural or landscaping art. With its unique sense of blending nature with creative graphic design, it makes your ads more memorable and aesthetically pleasing. And, the best thing about it is that you can put it anywhere and it costs less.
- Create a Musical Bond
There’s a reason why almost every TV and radio station has its own musical jingle when they come on air. It’s because humans have been hardwired to use sounds as a recall element.
With a series of simple notes, one can hum the tune and trigger a cascade of memories that they connect with it. You can use this to promote your business website, by creating a Spotify playlist that you can send out to prospective clients.
This is a form of personalized content development that makes your customers feel more appreciated because you are trying to connect with them on a more personal level. However, you should be wary of using this strategy as certain demographic groups have their specific musical tastes.
So, make sure to do your research first before you send them a list of tunes that can make them remember your website and business. You can also attach the link directly to the playlist to make it easier for your clients to get redirected.
- Do Some Charity Work
A simple good deed can go far. This concept works well if you’re trying to promote a new business or website as it attaches a set of values to your company. By making a donation, offering to do volunteer work, or planting trees, you can show your customers that you truly care for what your company can do or contribute to society.
However, for this to work, even though it sounds like showing off, you have to promote and post these deeds on social media. So, if you’re asking how to promote a website on Facebook, the answer is through this strategy. To make it seem like you’re not simply advertising a website, you have to preface it with good deeds to make you more likable.
- Send Out Memorable Holiday Cards
Now, this strategy may sound like a cliché strategy, but there’s a reason why it works. It’s because sending out holiday cards to customers will act as a reminder or product-occasion association for your company.
When people think of holidays, they’ll be able to connect your company to that. However, for you to stand out and stay memorable, you have to send out well-designed cards as well.
Poorly-made cards may seem like an insult and it will only deter future clients. And, when you’re writing them, never forget to mention your website and where the letter is from. You can even add a coupon or code in the letter so there’s a higher chance that targeted customers will keep it. To know more about targeted customers you can consult with experts like Local SEO Search Inc.
- Provide Free Services
Nothing promotes a product more than a free sample. To make sure that customers will be visiting your website, try promoting it by reaching out to potential clients first and offering them free samples from your service.
If this is too much, you can always give out discounts. So, if you’re trying to sell funeral flowers in Toronto on your website, increase its organic traffic by approaching customers in funeral parlours and offering a discount or free sample.
- Be Twitter Active
Photo by Joshua Hoehne
To the new generation, Twitter is considered trendier and more socially relevant compared to Facebook and other social media channels. So, if you’re trying to target a specific audience that is more likely to use Twitter, then switch to Twitter advertising instead.
Try to be as active as possible through clever tweets and commentaries that resonate with your customers. So, instead of asking how to promote your website on Facebook, consider capitalizing on Twitter instead where your target customers could be more active.
- Create a Challenge
Scavenger hunts and challenges with a huge prize at the end are always a great way to encourage customers to engage with your brand. Now, this prize doesn’t have to be financially motivated. It just has to be interesting enough so that it piques the interest of your customers.
For example, if you’re trying to promote a fitness or business website, you can offer to provide a free membership to whoever can run a record of 6 miles in a day, or whatever creative way you can think of.
You also need to advertise these challenges on social media to increase engagement. So, if you’re asking how to promote your website on Facebook, this is one of the ways to do it.
Guerrilla marketing is centred on resourcefulness and unconventionality. It works best by being stealthy enough to redirect your competitors’ website traffic as your own, without them even knowing it. However, for it to be effective you have to dedicate extra time, effort, and dedication to the steps. Although less money will be spent, you’ll have to work twice as much. It will be easier if you trust experts like Local SEO Search Inc. to plan and do the promotion for you.