In the past few years, SEO has broadened in scope, making backlinks more important than ever. Google counts them as a primary ranking factor, as well as a top off-page SEO strategy. Here, we’ll explain link building and its benefits.
How Are Links Built?
Link building is defined as placing backlinks on outside, high-authority websites. Google and the other search engines see external links as an endorsement of a website. By their logic, the site’s content is good enough that other webmasters want to share it. Links fall into two groups: no-follow and do-follow.
- Do-follow links improve a site’s search ranking, increase its metrics, and drive traffic.
- No-follow links merely direct traffic; they don’t improve SEO in most instances.
There are a few exceptions to the rule on no-follow links. If it comes from a high-authority site, including certain social media outlets, it may affect rankings, metrics, and traffic. If you’re planning to build links, Posirank can help improve their quality.
Increasing Site Traffic
If you’re looking to attract quality traffic from industry-specific sites, link building is a great way to do it. With an effective strategy that targets specific niches, it’s possible to improve a site’s health by increasing traffic.
Better Search Rankings
Most SEO experts believe that backlink building is the best way to get on the first page of search results. If a competitor’s site ranks higher in the SERPs (search engine results pages), you’ll need to build more quality links than they have.
Better Metrics and Higher SEO Scores
For those who have been in the online marketing field for a while, terms such as domain rating, domain authority, and page rank are quite familiar. Link building improves these crucial metrics, thereby increasing a site’s SEO score, exposure, and visibility.
A Better Reputation
For the search engines, a higher number of backlinks points to a site’s credibility. If a visitor finds a link on a high-authority website, they’ll see your site as being of similar quality—and they’ll be more likely to stick around.
Improved metrics and increased traffic create new revenue generation opportunities. Not only can retailers sell more products, but they can also create new income streams. Sponsorships, collaborations, paid promotions, and AdSense can all increase a company’s profit margins.
Becoming an Authority
Every brand wants to be at the top of its field, and a well-planned link building strategy can help. When sites have top-quality links, it establishes them as industry authorities, thereby increasing consumer trust and brand recognition. If people are talking about a company, the owner’s voice should direct the conversation.
More Referral Traffic
When permanent links are created on authority websites, they bring traffic for years—making them a longer-lasting form of advertising. By creating good links, owners can ensure that their sites get quality organic traffic.
A significant benefit of link building is that it gives readers a steady stream of content that informs, educates, and solves problems. Most of today’s brands are reluctant to build links directly, so they focus on issues and information conducive to indirect link placement.
Build Links and Strengthen Your Site’s SEO
While most experts agree on the advantages of link building, they have different opinions on strategy and planning. Google requires brands and SEO agencies to follow ethical or ‘white hat’ link-building strategies, which means it’s best to stay away from paid links, directories, and blog networks. Contact the team at Posirank to find out how we can improve your link-building strategy and site SEO.