When it comes to innovation, there are a lot of different theories and strategies that you can use. Some people believe in disruptive innovation, while others swear by the power of jobs-to-be-done.
The jobs-to-be-done framework is one that is based on the concept of outcome-driven innovation (ODI). In this blog post, we will discuss what outcome-driven innovation is and how you can use it to create better products and services for your customers!
What is Jobs-to-be-Done?
The jobs-to-be-done framework is a way of thinking about innovation that was first proposed by Clayton Christensen in the early 2000s. The basic idea is that when people hire a product or service, they are actually hiring it to do a job for them.
This framework has been used by some of the world’s most successful companies, including Intuit, which used it to develop the TurboTax software. Jobs-to-be-done is all about understanding the customer’s real needs and desires. It’s not about features or even benefits; it’s about solving the customer’s problem.
How to Use Jobs-to-be-Done
There are four steps that you need to take in order to use the jobs-to-be-done framework:
Step One: Define the Job
The first step is to define the job that you are trying to solve. In this stage, you need to figure out the need or problem you are trying to address through market research.
Step Two: Understand the Customer’s Current Solution
In order to create a better solution, you need to understand how your customer is currently solving their problem. This step is all about understanding the customer’s current process.
Step Three: Identify the Customer’s Desired Outcomes
The third step is to identify the customer’s desired outcomes. These are metrics that customers use to determine whether or not your product helped them do their job effectively.
Step Four: Develop a Solution that Delivers the Desired Outcome
The fourth and final step is to develop a solution that delivers the desired outcome. This is where you take the information from the first three steps and create a product or service that meets the customer’s needs.
Outcome-Driven Innovation
ODI is a process that is used with the jobs-to-be-done framework to create better products and services. ODI is all about starting with the desired outcome and working backward to create a solution that meets the customer’s needs.
ODI is different from other innovation processes because it is focused on the customer’s needs, not on features or benefits. This customer-centric approach has been proven to be successful time and again.
How to Use ODI
The first step in using outcome-driven innovation is to identify the desired outcome that you are trying to achieve. Once you have done this, you need to work backward to figure out what needs to be done in order to achieve this outcome.
The next step is to create a prototype of your solution and test it with customers. This will help you validate your idea and make sure that it is able to meet the customer’s needs.
Finally, you need to launch your product or service and continue to monitor the results. This will help you ensure that your solution is able to deliver the desired outcome over time.
Outcome-driven innovation is a powerful tool that can be used to create better products and services. By starting with the customer’s desired outcome and working backward, you can develop a solution that meets their needs. If you are looking to improve your innovation process, then ODI is the way to go!
To learn more about outcome-driven innovation, click here: https://strategyn.com/outcome-driven-innovation-process/
