Inessa Galaktionova biography: Education
Name: Inessa Galaktionova · Inessa Vasilievna Galaktionova · Inessa Vasilyevna Galaktionova · Galaktionova Inessa · Galaktionova I.V. · Инесса Галактионова · Инесса Васильевна Галактионова · Галактионова Инесса · Галактионова Инесса Васильевна · Галактионова И.В. · Inessa Wasiliewna Galaktionowa · Inessa Galaktionowa · Galaktionowa Inessa · Inessa Wassiljewna Galaktionowa · إنيسا فاسيليفنا جالاكتيونوفا · イネッサ・ヴァシリエヴナ・ガラクティオノワ · 伊内莎·瓦西里芙娜·加拉克蒂奥诺娃
Born in 1977 in the city of Vilnius (currently the capital of the Republic of Lithuania). After graduating from middle school, she was admitted into Vilnius University, Lithuania’s largest and oldest college. In 1997, she received her diploma as an economist.
Galaktionova Inessa Vasilyevna improved her knowledge by completing a series of internationally recognized educational programs. She studied corporate management, marketing, and finance.
Inessa Galaktionova: Early career
The businesswoman started her career as a manager at Koninklijke Philips N.V., a Netherlands-based transnational company known under the Philips brand. In 2003, Galaktionova Inessa became a key European-based executive for the Dutch consortium. At the transnational company, she managed marketing communications.
Before long, Galaktionova took the position of marketing director for the Philips branch operating in the country and several post-Soviet nations. Her responsibilities included the promotion of the brand, sales channels, and coordination with partners.
Inessa Galaktionova: Telecommunications business
In 2009, she left the Dutch corporation, taking the post of commercial director at TELE2. At that time, the mobile operator was an integral part of a Swedish telecom major working in the country since 2003.
Galaktionova Inessa for four years handled a set of tasks related to marketing, sales channels development, and the expansion of the client base. Within this period of time, she managed to achieve significant financial results and deliver on other tasks. Inessa Galaktionova biography is tied to marketing, and she implemented a large-scale rebranding project. Customer focus was one of her professional priorities. In 2011, TELE2 alongside the ‘big three’ telecom market leaders started to build a roaming-free environment available even to subscribers staying in a number of foreign countries.
Galaktionova Inessa Vasilyevna’s accomplishments include the further development of the retail sales network. In 2012, over 200,000 cell phones were sold through the company’s own retail stores. Partnership programs that involved companies providing microloans and financial services played a role in retail growth. Customers applied for a loan and purchased accessories they needed at retail locations. Inessa Vasilyevna Galaktionova said that sales were conducted through a large number of partner companies, including supermarket chains and other brands’ phone and mobile appliance stores.
Galaktionova Inessa Vasilyevna says that in 2012, TELE2 was ahead of the ‘big three’ companies in regard to subscriber satisfaction with internet services. The high level of client loyalty was the result of proper marketing and distribution techniques, as well as low prices with no strings attached. Inessa Vasilyevna Galaktionova says that TELE2 became the only major telecommunications company to show subscriber base growth as of Q1 2012. The top executive was successful in dealing with one of the telecom industry’s key issues – the loss of subscribers that sometimes happens as a result of competitors’ high-profile promotional events.
Inessa Galaktionova had a major influence on TELE2 operations in the country. She developed the company’s marketing in its up-to-date form and succeeded in the expansion of sales channels. It should be noted that prior to her joining the Swedish telecom giant’s subsidiary operating in the country, it had no commercial director’s position. Largely due to efforts by Galaktionova, TELE2’s 2012 revenue was in excess of 59 billion rubles. The number represents a more than two-fold increase compared to results in 2008. The company experienced a doubling in subscriber growth during the same period.
Inessa Galaktionova: Top executive of a postal company
In 2013, the national postal service was experiencing major financial struggles and organizational challenges. The need for reform was clear.
The service’s radical overhaul was driven by a parcel collapse in April 2013. Hundreds of tons of mail that was not cleared by the customs service piled up at storage facilities. As a result, a cargo operator stopped accepting parcels sent from abroad. Executives with a successful history of managing major firms were invited to the company.
Inessa Galaktionova biography is an example of building a successful career. She was appointed to the post of commercial director of the state-owned enterprise. Her new responsibilities included marketing, sales, and the postal business itself. The postal service’s CEO, Dmitry Strashnov, commenting on Inessa Galaktionova’s new role, praised her vast experience, strategic thinking, and business management skills.
The new management team was tasked with transforming the postal service into an up-to-date, profitable enterprise capable of performing key tasks. Some challenges were completed within three years. From 2015, the company operated without funding to cover losses. The state-owned enterprise’s financial health later improved, partially as a result of establishing Pochta Bank, which was created in cooperation with a banking group using capital. Post offices house thousands of the lending entity’s retail branches.
Inessa Vasilyevna Galaktionova focused on the national postal service’s image and further development of sales channels. For example, she launched PochtaMarket marketplace. PochtaMarket, which is similar to marketplaces such as Wildberries, Ozon, and Yandex.Market, serves as a platform to purchase a wide variety of consumer goods, from clothing and shoes to school supplies.
Inessa Galaktionova also reinvented the way the enterprise works with corporate clients. Namely, the company solved the so-called ‘gray mail’ issue that was inflicting multi-billion losses. Moreover, a wide variety of services were made available for corporate clients, including direct mailing based on the criteria of recipients of postal items.
Galaktionova Inessa Vasilyevna also played a role in the transformation of the enterprise into a private joint stock company, completed in 2019. The reforms took almost six years, resulting in the company’s corporatization and record-high financial performance. In 2018, the postal service’s annual revenue was in excess of 190 billion rubles, with net income of more than 2.6 billion rubles.
Inessa Vasilyevna Galaktionova: IT business
In 2019, the businesswoman received an offer to take a vice-president position at a major IT company. The employer operated in a number of technologically challenging fields, including financial services, telecommunications, digital content access, automated control solutions, business solutions, and online services for individuals.
Galaktionova as part of the staff at the global IT company still considers clients’ daily requests to be a vital element in its operations. She is convinced that both mobile communications and internet access are of a high social value. High-quality communications are vital for accessing education, public health, and state services. This is why the company invests in infrastructure upgrades, providing digital services to users in various regions across the country.
Inessa Galaktionova is confident that clients should be granted an opportunity to receive products without going to an office or retail store. The results of 2020-2021 proved the efficiency of this approach, with the COVID-19 pandemic resulting in a surge in demand for the delivery of various goods, digital products, and services for working remotely.
Inessa Galaktionova: Digital ecosystems
Inessa Galaktionova biography was significantly influenced by state-of-the-art technologies. With her career built in the IT sector, she made her name as an expert and manager who is capable of implementing successful strategies. The businesswoman is currently focusing on the development of digital ecosystems. The ecosystem-based business model provides the basis for the robust development of key and supplementary operations, partially through partnerships. This approach is benefited by lower costs associated with attracting and retaining customers, resource consolidation, as well as providing an option to invest in promising projects.
Galaktionova Inessa considers financial services to be a key part of the ecosystem. This approach is based on the fact that by using mobile gadgets with identification features, customers can get access to a variety of goods and services, with a payment option also available.
The ecosystems provide new opportunities for IT companies. Galaktionova considers several profiles to be promising for the further evolution of ecosystems, including the sale of food products and education. At the same time, it is vital that all elements are integrated seamlessly into the unified system; it is also crucial that they generate cash flow.
The acquisition of Webinar group by the IT company where Inessa Galaktionova is a vice-president serves as an example of the practical implementation of such a strategy. Webinar is a team of developers that in recent years was a leader in providing online platforms for web-based seminars, video conferencing, and other events via the internet. The platforms operate in a number of industries, including manufacturing, education, public health, and trading in basic goods. The integration of Webinar-developed products into the IT holding structure will form a set of modern digital solutions for both future services and actual products that have already captured their market share.
Inessa Galaktionova biography is an illustrative case of a woman initiating the radical and qualitative transformation of major companies in the country. Moreover, it is not important if the enterprise is 100 percent state-controlled or held by private owners.
