Having an online store is an effective way to promote and expand your business, and Shopify is one of the top e-commerce platforms used by merchants. Unfortunately, it’s not uncommon for many merchants to experience a dip in website traffic, conversion rate, and sales. Without an adequate understanding of the reasons why your Shopify store has low traffic, it’s difficult to make the necessary corrections.
So, before we learn how to improve your website traffic and conversion rate, it is vital to understand the reasons behind poor traffic and conversion rate.
Why does your Shopify store have poor website traffic?
You’re Not Taking Advantage of SEO: Search engine optimization (SEO) is the process of optimizing a website to enhance its visibility for relevant search terms or keywords. Proper SEO practices can give any website a huge boost in terms of website traffic and sales.
Unfortunately, many Shopify store owners assume that their shop is already optimized for search engines, but in reality, this is rarely the case. In order to make your store more visible to potential customers, it’s essential to ensure that your website is properly optimized. This includes creating keyword-rich content, utilizing meta tags, and ensuring that your store is “mobile friendly.”
However, not all Shopify store owners have enough time to focus on optimizing their websites as they have other important tasks to do. At times, you can also opt for Shopify SEO services. They have the right skills and expertise to effectively optimize your Shopify website for search engines.
You Have Error Pages on Your Store: While it’s important to include information and contact pages on your store, it’s important to make sure that these pages are not broken or missing content. Search engines such as Google may penalize your store if they detect too many error pages, which can result in decreased traffic.
It’s also important to regularly check your store for any broken links or images, which can also lead to poor website traffic.
You’re Promoting Your Store in the Wrong Place: Your Shopify store should always be promoted in the right places, such as on social media or your blog. Promoting your store in the wrong places can lead to a significant decrease in website traffic.
It’s important to have an understanding of which platforms your target audience is active on and create content that is tailored to them. This will help you target the right audience and gain more website traffic.
You’re Not Adopting the Right Strategies: In order to generate more website traffic, you need to adopt the right strategies. This means investing in effective digital marketing techniques, such as content marketing, email marketing, and pay-per-click (PPC) advertising.
These strategies can help you increase website traffic, engage with your customers, and build brand awareness, all of which are essential for increasing sales.
You’re Not Investing in a Good Website Design: Your website’s design is key for a good user experience and website traffic. Make sure that your website is visually appealing, easy to navigate, and includes all the necessary elements, such as product images and descriptions.
Avoid using templates or themes that are free or low-quality, as they can lead to slow loading times and other issues. Investing in a good design will help you attract customers and increase website traffic.
You’re Not Keeping Up With Trends: If you want to remain successful, it’s important to stay up to date with the latest industry trends. Trends such as the use of mobile devices or voice search are rapidly changing the landscape of digital marketing, and if you don’t keep up with them, your Shopify store could become obsolete.
Keep an eye out for industry news and integrate new trends into your Shopify store to ensure that your website remains relevant.
Your Shopify Store Is Not Well-Integrated: If you’re not taking advantage of Shopify’s various apps and integrations, then it’s likely that your store isn’t taking full advantage of its capabilities.
By integrating third-party services such as accounting and marketing apps, you can give your store the boost it needs in terms of website traffic and sales. Additionally, using Shopify’s built-in features, such as store analytics and abandoned cart recovery, will help you track and improve your website’s performance.
Your Store Is Too Slow: Last but not least, one of the most common reasons for poor website traffic is a slow-loading website. Many customers will leave a website if it takes too long to load, resulting in a decrease in website traffic.
Make sure to optimize your store’s images, videos, and other large files, as well as utilize a content delivery network (CDN) to improve your store’s loading speed.
How to improve your business profit with Shopify SEO?
Now that you know what can lead to poor website traffic, it is time to know the hacks to improve your website traffic, which will ultimately improve your business profit.
Create Quality Content: Content is one of the most important aspects of SEO. Creating content that is engaging and properly targeted can help you increase website traffic and sales. Make sure to include keywords, images, and videos that are relevant to your store in your content.
Utilize Technical SEO: Technical SEO involves optimizing your website’s code and structure to improve its ranking in search engine results. This includes optimizing your website’s HTML coding, creating a sitemap, using meta tags, setting up redirects, and more.
Make Sure Your Store Is Mobile-Friendly: With the rise of mobile usage, it is essential to make sure that your store is mobile-friendly. This means ensuring that your website is optimized for mobile devices and that it offers a smooth user experience.
Invest in Social Media Marketing: Promoting your store on social media can be a great way to increase website traffic and increase your brand’s visibility. Utilize platforms such as Facebook, Twitter, and Instagram to create engaging content and build relationships with customers.
Utilize Email Marketing: Email marketing is one of the best ways to increase website traffic, engage with customers, and build relationships. Utilize features such as automated emails and newsletters to stay in touch with customers and keep them updated on your store’s activities.
Focus on Link Building: Link building is one of the most effective SEO techniques that can help improve your store’s ranking in search engine results. Reach out to other websites and ask for links or create content that will encourage them to link to your website.
Focus on CRO: Conversion rate optimization (CRO) is the process of optimizing a website to increase the number of customers who complete a purchase. Utilize CRO techniques such as A/B testing and eye-tracking software to improve your store’s user experience and increase sales. However, if you don’t know how to optimize your website as per the latest SEO guidelines, you can hire a professional CRO agency.
The Bottom Line
By following the above-mentioned Shopify SEO hacks, you can make sure that your store reaches a wider audience and generates more website traffic. This, in turn, can lead to more sales and higher profits for your business.
It is important to note that improving your store’s SEO is an ongoing process that requires constant monitoring and optimization. Over time, you will start to see the benefits of investing in Shopify SEO.
